Mitchell serves as the President of Primal Elements. He began his career in the gift and specialty world at the age of eight washing soap tubs in the family business. Attending tradeshows and visiting with customers has been his passion and joy all while working alongside his parents. Mitchell has raised the bar at the business bringing on substantial account growth and working closely with this amazing team of coworkers. Mitchell has a strong vision for future growth, combined with the ability to pivot for the needs of the customer, all allowing Primal Elements to be a trusted supplier for many years to come.