Summer 2007

Holiday Holly Jolly By Poornima Apte

A little whimsy, like good ol’ Santa coming down the chimney, is a fun way of getting your customers in the holiday mood. The choice of turquoise blue on the Christmas tree nearby spices up the displays and adds a contemporary touch to the decor.

Want to take some of the guesswork out of your holiday decor ideas? Invest in a couple of large, attention-grabbing props that can be brought out and worked with every year.

Rather than risk them getting lost in a crowd, showcase your holiday merchandise in standalone vignettes such as this one. Here, a sprinkling of peppermint canes and nutcracker dolls is perfectly framed by holiday topiaries.
When it comes to creativity, this display scores a perfect 10. A little out-of-the-box thinking is all it takes to package two of your products this effectively.

A perfect example of symmetry in action. The poinsettia plants on the floor, the greens farther on and the rows of ceiling star lights—all work to draw in the eye.

It doesn’t get more inviting than this!

Take it from the decorating gurus: Tying together one color across merchandise works wonders for your displays. Here, the peppermint cane motif is brought out in an assortment of merchandise using one bold holiday color: red.

Poornima Apte

Poornima Apte is an award-winning experienced freelance writer and editor. Learn more at wordcumulus.com.