Sep 1, 2009

Alexa’s Angels Launches National Positivity Movement

Windsor, CO — In a quest to inspire people across the country to stay positive and “pass on the positivity,” Alexa’s Angels®, a jewelry manufacturer known nationally for its inspirational designs, has started The National Share Your Positivity Movement. Individuals, organizations and businesses are all invited to join in the movement by participating in the first National Share Your Positivity Week October 11 – 17, 2009 and by contributing their positive sentiments to the National Positivity Databank at ShareYourPositivity.org. Alexa’s has also created a special event package for retailers that makes it easy for them to join in honoring the week with an in-store event.

The positivity concept began in May of this year when Alexa’s Angels founder and owner, Beth Lang, handed out sets of specially designed Posi+ivi+y™ Bracelets to friends and family with instructions to keep one and pass out the others to loved ones. The wearable reminders to “stay positive” and the “pass it on” concept took off like wildfire with feedback pouring in from across the country in the form of hundreds of letters and emails. “We were overwhelmed by the response. The thoughts, sentiments and feedback were very powerful,” said Lang. “It made us realize a few things – not only is positivity something people really need right now, but attitude is a choice and positivity is contagious!”

The company then held a positivity-themed food drive to help collect funds and donations for a local food shelter and to commemorate the one-year anniversary of a devastating tornado that had ripped through their town last year. In exchange for a canned good or cash donation, residents were given a Posi+ivi+y Bracelet. Word spread quickly throughout the community making the event hugely successful with more than 1,500 contributors.

“The feedback from these two events made us think how great it would be if other businesses and individuals across the country organized their own goodwill initiatives to help spread positivity.” Lang says. “I think the situation right now is tough for a lot of people for a variety of reasons – and we all can really use a little positive encouragement. Social responsibility and fostering positive connections have always been a part of our company culture and this is a way we’ve found that people and companies can individually affect positive change. It’s just the right thing to do!”

National Positivity Databank

To help jumpstart the movement, Alexa’s Angels is collecting positive quotes, sentiments and thoughts at ShareYourPositivity.org, a specially designed blog where anyone can share their positivity. The goal is to collect a virtual databank of 500,000 positive sentiments that anyone can visit, be inspired by and to help inspire the world at large. The databank already has nearly 2,000 inspirational quotes and stories from people around the country who have shared their heart-warming personal stories. It also features a wealth of resources designed to help inspire positivity including links to articles, fun facts and inspiring videos.

National Share Your Positivity Week

Alexa’s Angels has also declared October 11 – 17, 2009 as National Share Your Positivity Week and is inviting businesses to join them in actively promoting positive behavior during this week. Participation can take many forms whether it is volunteering, collecting funds for a local charity, or holding a positivity-themed retail event.

Participants are asked to commit by signing a Positivity Contract stating their commitment to recognize National Share Your Positivity Week and outlining their “positivity plan” of action. Participating businesses are featured as “Positivity Partners” on the ShareYourPositivity.org website. A downloadable copy of the contract and more information about the week is also available on the website.

“This is a great opportunity for businesses to show their commitment to being a socially responsible member of the community while also fostering a positive environment among employees and even extending that to customers,” says Lang. For example, one “Positivity Partner,” Bella Garden, an apparel, accessories and gift boutique in Lithia, Florida will organize a food and clothing drive for a local foster care and family service facility. Throughout the week they will also be encouraging random acts of kindness and then will to top it all off with a Posi+ivi+y™ party.

The Pretty Penny, a premier invitation, stationary and gift shop in Houston, Texas is also honoring National Share Your Positivity Week with several in-store events. “In today’s world we all need to be positive,” says Lester Childres of the Pretty Penny. “Everyone has a choice in life and we have a choice to be positive. Positivity thoughts bring positive results.”

Share Your Positivity Week Retailer Events Bundle

“Positivity is a meaningful trend that really resonates with the consumer,” says Kelli Kottenstette, national sales manager for Alexa’s Angels. “As a manufacturer, we know how difficult it can be to run a successful retail business and that times are tough out there right now.” In order to help retailers leverage the positivity trend, the company has created a special event package that allows them to easily market and produce their own Share Your Positivity Event. “It’s a great way to combine community philanthropy while driving traffic and sales,” continues Kottenstette.

The kit includes:

Positivity Contract
50 – Invitation postcards
Optional email and sign templates
50 – “Attitude is a Choice” Stickers to wear leading up to the event
50 – Posi+ivi+y Bracelets to hand out to customers
2 – Posi+ivi+y T-shirts for employees to wear on event day
Share Your Positivity Petition where customers can “post their positivity”
An event tip sheet

The package is available exclusively to retailers at a cost of $100. A special version of the kit is also available with light pink t-shirts and bracelets which makes a perfect tie-in if the event is a breast cancer related fundraiser.

To date, nearly 50 businesses nationwide have signed up to honor National Share Your posi+ivi+y Week. “There’s been a real outpouring of enthusiasm from a wide variety of businesses,” says Lang. “It’s just further proof that this concept and movement has struck a chord with people.”

Alexa’s Angels designs are sold at fine retail and department stores across the country or from their website at www.alexas-angels.com. For more information about Alexa’s Angels, please visit our website or call 1-877-264-3576.

About Alexa’s Angels:
Women have connected with Alexa’s Angels designs since 1995 when founder Beth Lang first began selling her jewelry creations at art shows across the country. The company has since grown into a leading fashion-forward accessory company well known for its innovative and stylish designs. Each piece is thoughtfully designed to inspire heartfelt emotion. Wearable, gift-able and meaningful, designs by Alexa’s Angels create connections and nurture a sense of well being. “That’s the true inspiration behind every piece we design” says founder Beth Lang. Proud to be a company with a social conscience, the all woman team at Alexa’s Angels is dedicated to creating, finding and supporting programs that benefit women. Alexa’s Angels is a privately held company based in Windsor, Colorado.