Dec 25, 2010

Alexx, Inc Introduces NBA Team-Identified Finders Key Purse at Lakers Game

Los Angeles, CA — Alexx, Inc. and the NBA will offer new NBA and WNBA team-identified purse accessories targeted to the female fan. Alexx, Inc., makers of high quality, practical purse accessories, will debut their uniquely patented Finders Key Purse® design on Dec. 21 at STAPLES Center when the Lakers take on the Milwaukee Bucks. The Finders Key Purse® is not just any key chain; it allows NBA team fans to hang or display their team spirit on the outside of their purse, briefcase or gym bag with their keys easily accessible on the inside. The Finders Key Purse® is a fashionable and fun way to keep track of your keys and show your team loyalty.

“We are extremely excited to offer consumers the opportunity to buy our patented Finders Key Purse in NBA team designs,” says Sandy Stein, President of Alexx, Inc. We are especially thrilled to be able to offer the Lakers design on this special night in Los Angeles.”

Sandy Stein, inventor of the patented Finders Key Purse®, was honored in the category of Woman Entrepreneurship as part of the Comerica Bank Best of LA Women’s Business Awards Program. The ceremony was held prior to tip-off when the Los Angeles Lakers hosted the Milwaukee Bucks at STAPLES Center on Dec. 21.

This is the second season that the Lakers and Comerica Bank have partnered to create a business awards program that recognizes women in leadership in LA County.

The Alexx, Inc. collection of NBA team-identified Finders Key Purse® and Hang ’em High™ Purse Hangers will be available online at finderskeypurse.com and for shipping to retailers by the 2011 NBA All-Star game taking place on Feb. 20 in Los Angeles. WNBA product will be available for the start of the season in May 2011.

About Alexx, Inc.
Located in West Hills, California, Alexx, Inc. is a minority owned and operated business. President, owner, inventor Sandy Stein launched her gift company six years ago with one “heavenly inspired” purse accessory that industry professionals told her would never make an impact in the gift business. Its first year in business, Alexx, Inc. and a team of independent sales reps made that accessory, the Finders Key Purse®, a multi-million dollar, overnight success and that success has continued. Alexx, Inc. now employs 20 full-time employees and has grown the company from Stein’s kitchen table to offices and a warehouse encompassing approximately 10k square feet.