Apr 27, 2007

April Cornell Holdings, Ltd. Signs Licensing Agreement with Martha M

April 2007 – April Cornell Holdings, Ltd., parent company for the April Cornell brand, announces the signing of a licensing agreement with Martha M, a manufacturer of fine sleepwear for women.

Martha M is owned by former April Cornell employee, Martha McEvoy, who knows first-hand the power of the April Cornell brand and the popularity of April Cornell designs. A variety of April Cornell designs will adorn Martha M cotton night gowns, pajamas and robes – adding color and detail to the beautiful, comfortable and feminine sleepwear for which Martha M is known.

“We are excited to offer the new April Cornell line of fine sleepwear. There is a large following familiar with the quality that is associated with the April Cornell brand,” says McEvoy. “Women know that when they wear the sleepwear, they are going to feel good. It is classic, feminine and beautifully embroidered, and made of cotton that just keeps getting softer the more it is worn.”

The new line of Martha M sleepwear will be sold nationally and can be seen at both apparel and gift shows. Upcoming shows include the Minneapolis Apparel Show and the Atlanta Gift Show.

For information about April Cornell and April Cornell Holdings Ltd., please contact Professional Marketing at 616/949-9104 or info@prcollect.com.

Featured Products:
Nina nightgown features ribbon pass lace insertions in the straps, eyelets on both sides of the straps and neckline and a variety of purple embroidered flowers. The beautiful details make this long length, 100% cotton nightgown a style to be worn and enjoyed year after year. MSRP $69.00

Dina nightie has spaghetti straps and a V-neck, with a gorgeous white on white floral embroidery on the bodice. This pretty nightie is in fine self-stripe 100% cotton and hits at the mid-calf. MSRP $69.00

Lucinda dressing gown has beautiful embroidery in soft green and yellow on white 100% cotton, and is accented with green ribbon spaghetti straps. MSRP $59.00

About April Cornell Holdings Ltd.
April Cornell Holdings Ltd. is the parent company for the April Cornell brand and its registered trademarks and copyrights. April Cornell’s designs have been influential in the industry over a significant length of time. April has become a lifestyle force and a look in the home and fashion world. She remains an industry reference point because of her vibrant nature inspired color palettes and floral interpretations. April Cornell retail stores are located in New York City, Philadelphia and Burlington, VT and are online at www.aprilcornell.com. In addition, April Cornell is engaged with licensing partners: C&F & Gallery II; Cottage Garden Collections(tm); Crazy Mountain; Now Designs/Danica; Homefires; Leanin’ Tree; Manual Woodworkers & Weavers; Martha M; Moda Fabrics; Ronnie Sellers; and Inspire by Ultimate Products USA.