Jan 3, 2017

Asia’s largest toy far opens next week

The 43rd HKTDC Hong Kong Toys & Games Fair, the eighth HKTDC Hong Kong Baby Products Fair and the 17th Hong Kong International Stationery Fair are set to open at the Hong Kong Convention and Exhibition Centre (HKCEC) next week. Starting on 9 January and continuing through 12 January, the three fairs will feature more than 2,900 global exhibitors showcasing a dynamic range of innovative and high tech products.

Hong Kong’s major export products, including toys, are still being affected by the lacklustre global economy. Speaking at today’s press conference, Benjamin Chau, acting executive director, HKTDC, said that Hong Kong’s exports of toy products reached HK$33.8 billion in the first 11 months of 2016. He also noted that the toy industry is the only sector reporting a higher reading in the HKTDC Export Index for the fourth quarter of 2016, indicating growing confidence about the performance of toy exports in 2017. On the other hand, the Christmas sales performance recorded increases in major traditional markets such as the United States, the United Kingdom and Germany, as well as emerging markets including the Chinese mainland, Mexico, Chile, Hungary and the Czech Republic. Mr Chau added that under the mainland’s two-child policy, new opportunities are expected to emerge in the coming years for the toy and baby product markets on the mainland since the number of births is likely to rise considerably.

Five group pavilions will be featured in the fair this year, including the Chinese mainland, Korea, Spain, Taiwan and the UK, along with a World of Toys pavilion showcasing mainly European exhibitors and a global range of toy and game products. This year, the UK pavilion has doubled its exhibition space with 17 exhibitors, offering buyers more selections. The signature Brand Name Gallery will return with more than 220 renowned brands from 15 countries and regions. Among them will be 4M, Bburago, Eastcolight, Hape, VTech, as well as new exhibitors including Japanese building block brand nanoblock and Portuguese brand ELOU for educational toys made with cork.

The HKTDC Hong Kong Baby Products Fair will be held alongside the Toys & Games Fair, featuring a record of close to 540 companies from 27 countries and regions, including first-time exhibitors from Qatar and Turkey. This year, the Korea pavilion will gather 32 exhibitors, an increase of more than 80 per cent compared with the last edition. Brand Name Gallery will feature close to 50 renowned quality brands from 14 countries and regions, while the Baby Tech zone, another highlight of the fair, will bring in 22 exhibitors to help visitors keep abreast of the high-tech product and smart living trends.

The Hong Kong International Stationery Fair, jointly organized by the HKTDC and Messe Frankfurt (HK) Ltd, will feature over 250 exhibitors from 18 countries and regions, including new exhibitors from Bangladesh, Finland, India, the Netherlands and Spain. Exhibitors will showcase the latest art and craft supplies, back-to-school items, paper packaging and printing goods, office supplies and gift stationery.

During the fair period, a series of industry events will be organized. The influential Hong Kong Toys Industry Conference 2017 will be held on January 10 under the theme of “Grasp the Chance: What’s New in the Market and Our Industry?” Experts will explore the trends and opportunities in the global market, especially those related to the Chinese mainland. Other seminars include “STEM Toys – Next Big Wave”, “The New Epoch of Virtual Toys”, and “A Closer Look into the Key Influencers in Baby Product Trends.” Masayuki Takabatake, the renowned Stationery King from Japan and a representative from one of Japan’s biggest stationery brands KOKUYO, will deliver a seminar, A Glimpse into the Forthcoming Design Trend.

A number of product demonstrations and launch pads as well as buyer forums that explore opportunities in emerging markets and seminars analysing retail opportunities in the digital age will be organised during the fair. These events will enable industry players to exchange market information and keep abreast of the latest design and product trends.

Held concurrently with the Toys & Games Fair, the Baby Products Fair and the Stationery Fair is the HKTDC Hong Kong International Licensing Show, which is the largest of its kind in Asia, and second-largest in the world. It will feature more than 370 exhibitors from 12 countries and regions and showcase over 900 brands and properties. The four parallel fairs will create abundant trading opportunities for crossover business activities among the participants from various sectors.