Aug 3, 2010

Atlanta Apparel August Market: The Number One Prom Market and more

Atlanta, GA — Atlanta Apparel is home to the Nation’s Largest Prom Market, and this month, retailers can expect to be blown away by the largest collection of prom, bridal, pageantry, homecoming, Quinceañera and social occasion designs and lines. With two entire floors dedicated to prom and special occasion product in permanent showrooms and temporary spaces, Atlanta Apparel’s August Market, taking place August 26-30, is the destination for the hottest designers and top lines—presented together in one location.

The August Market will spotlight major names, such as Mac Duggal, Precious Formals, Tony Bowls, La Femme, Alyce, Sherri Hill, Jovani, Terani, Jasz, WOW! prom, Blush, Me!Prom, Xcite, Allure, Scala, Interlude, Dave&Johnny, Landa, House of Wu, Venus, Casablanca, Party Time, Mary’s, Faviana, Showtime, Riva, Karishma, Helen’s Heart, Claire’s Collection, Mon Cheri, Mori Lee, Nina Canacci and many more. In addition to showcasing the latest trends in special occasion gowns, Atlanta Apparel offers vast resources of fabulous accessories—including shoes, jewelry, handbags and innerwear—enabling retailers to buy for all their special occasion must-haves at one time in one place. Retailers seeking the latest trends will want to focus on color, silhouette and embellishment, along with hair accessories and costume jewelry—all which will debut at Market.

The spectacular products offered at the August Market are supported by a full lineup of events, including fashion shows, parties, seminars and giveaways. Highlighting the August Market is the special occasion fashion show, Haute for Prom, on Thursday, August 26, at 6:30 p.m. Haute for Prom is presented by Alfred Angelo and Mac Duggal Couture as Platinum sponsors as well as Kiss Kiss Formal by Mary’s and Dana Mathers as Gold sponsors and Terani as a Silver sponsor, and will spotlight the trends in prom and special occasion.

Atlanta Apparel will host the Style Runway fashion show featuring contemporary apparel, ready-to-wear and accessories, Friday, August 27, at 6:30 p.m. Also, daily fashion shows at 11 a.m. and 3 p.m. will spotlight contemporary, ready-to-wear, accessories and more. Permanent exhibitors will also host individual fashion shows in their showrooms throughout Market, providing buyers with extended opportunities to discover designs and gowns.

Additionally, special occasion exhibitors will enhance the Market experience with exciting giveaways. After the success of last year’s Ford Mustang giveaway, Jovani has promised another magnificent prize this August. In hopes of beating the car, Jovani has a very special, but very secret giveaway planned. One lucky retailer will have the opportunity to walk away with this undisclosed gift at the close of the August Atlanta Apparel Market. Details about the giveaway and how to win will be forthcoming. Other showrooms will be sponsoring events and giveaways as well on the special occasion floor on 10 when the August Market is in full swing.

The hottest lines, latest trends, and largest of all prom Markets are all together under one roof—only at AmericasMart this August.