Jan 30, 2014

Aurora, Hasbro Expand Best Selling My Little Pony Plush Collection

Leading plush toy, gift and doll manufacturer Aurora World Inc. today announced its must-have MY LITTLE PONY plush collection will expand to include over 35 trendy, stylish designs based on the most popular characters from the “My Little Pony: Friendship is Magic” animated series produced by Hasbro Studios. PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY, and for the first time ever, PRINCESS TWILIGHT SPARKLE are available in multiple styles, including seated (a first for MY LITTLE PONY plush in the gift market) and standing positions, a keychain “clip-on” assortment, as well as 12 ponies that each come with a personalized carrying bag. Aurora will debut the most comprehensive collection of MY LITTLE PONY plush in the gift industry (as well as thousands of new proprietary and licensed plush products) at American International Toy Fair February 16-19, 2014 (booth #2203; Javits Center).

“We are very excited to bring the new MY LITTLE PONY styles to market,” says Michael Kessler, Aurora’s senior vice president of sales and marketing. Kessler says, “Bloggers and MY LITTLE PONY fans alike attribute the existing line’s success (an Aurora best seller) to the use of high quality materials, unique, shimmering fabrics and precise detail.” Aurora’s MY LITTLE PONY plush collection is suitable for all ages and suggested retail prices range from $5 (keychains) to $20 (large seated or standing plush).

Aurora’s fast-growing, collectible MY LITTLE PONY plush line is based on the MY LITTLE PONY brand that has brought fun, friendship and magic to fans of all ages around the globe and features characters from the “My Little Pony: Friendship is Magic” animated series, created by Hasbro Studios and currently airing on The Hub TV Network in the United States, Treehouse Network in Canada and globally in more than 170 countries.

Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at http://shop.auroragift.com. For more information, visit http://auroragift.com, email info@auroragift.com or call 888-287-6722.

About Aurora

Aurora World, Inc. is a leading manufacturer and supplier of high quality, competitively priced plush toys, dolls and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as FAO Schwarz, top gift and stationery chains such as Nordstrom, Hallmark and Papyrus, hospital gift shops, fine florists and specialty stores worldwide. Learn more at www.auroragift.com.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.