Jul 8, 2014

Aurora Ushers in Holiday Season with Flurry of Plush Releases

Leading plush toy, gift and doll manufacturer Aurora World Inc. today announced highlights from its annual Holiday catalog featuring a diverse offering of more than 200 proprietary and licensed products. Aurora’s all-new breakout character Yulli Yeti is sure to be a “monster” seller at retail. The award-winning Taddle Toes line, a runaway hit, expands to include seasonal styles while Aurora’s popular Mocha and Latte bear collection brings in the winter season with warm, festive scarfs and gingerbread accessories.

“We are bringing a comprehensive collection of seasonal, holiday plush products to market that is designed to help drive profits at retail,” says Michael Kessler, Aurora’s SVP of sales and marketing. “These whimsical characters with innovative, soft fabrics are year-round sellers, but also make perfect gifts and stocking stuffers during the holiday season.”

With its launch of Yulli Yeti (three sizes; 16″, 20″ and 36″; $16, $27 and $80 respectively), Aurora brings a very popular figure to the plush market. Yetis are an everyday favorite in art, music, film, television and literature. “Yulli is sure to be a top seller because of his snowy white fabric, a unique, endearing face and huggable soft body,” says Kessler.

The Mocha and Latte collection expands to include styles for the holiday season. Peppermint Mocha and Gingerbread Latte are “beary” cuddly with cozy scarfs and gingerbread accessories. An original Aurora design, Mocha and Latte are popular at retail thanks to high-quality fabrics and wide corduroy paws – the bear’s standout feature. Peppermint Mocha is available in four sizes (12″, 15″, 20″ and 30″; SRP: $16, $22, $33 and $74, respectively) Gingerbread Latte in two sizes (12″ and 15″; SRP: $16 and $22, respectively).

Taddle Toes (10″, $14), an Aurora best-seller thanks to chunky soft bodies, endearing faces and detailed, oversized feet, expands for the holiday season to include four styles: Taps Penguin, Howler Husky, Maple Moose and Scurry Mouse. “Taddle Toes are proven sellers and make a great gift anytime of year,” says Kessler.

Aurora showcases its products at over 50 industry trade shows each year including Atlanta International Gift Show July 8-15, 2014; showroom #784. Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at http://shop.auroragift.com. For more information or to make an appointment at an upcoming trade show, visit http://auroragift.com, email info@auroragift.com or call 888-287-6722.

About Aurora

Aurora World, Inc. is a leading manufacturer and supplier of high quality, competitively priced plush toys, dolls and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as FAO Schwarz, top gift and stationery chains such as Nordstrom, Hallmark and Papyrus, hospital gift shops, fine florists and specialty stores worldwide. Learn more at www.auroragift.com.