Dec 17, 2012

Aurora Highlights Spring and Easter Themed Products for 2013

Aurora World Inc. (www.auroragift.com) has announced its newest spring and Easter-themed product releases including the colorful Sherbet Bunny, a “Spring Garden” RAGGEDY ANN® doll and a new take on the best selling YooHoo & Friends™ line. Also joining the beautiful Miyoni™ line and ready to hop on shelves in early 2013 is a collection of traditional white and brown bunnies.

“We are pleased to broaden the selection of our finest products designed to meet the needs of our customers in time for the spring and Easter selling season,” says Michael Kessler, Aurora’s SVP of sales and marketing. Spring and Easter product highlights include:

Sherbet Bunny (pictured above): The luscious, squeezably soft Sherbet Bunny collection is available in four colorful styles including Berry Orange, Cotton Candy, Lime Delight and Berry Raspberry (14″, bean filled, SRP: $20).

Under license from Hasbro Inc. “Spring Garden” RAGGEDY ANN®: “RAGGEDY ANN is an American tradition and we are excited to work with Hasbro to bring a new take on this time-honored doll to market,” says Kessler. The “Spring Garden” RAGGEDY ANN doll features exquisite detail, the famous embroidered ‘I Love You’ heart and is wearing a violet floral print dress with ruffled collar. “Her white cotton apron is adorned with an embroidered lavender butterfly, floral detail and traditional RAGGEDY ANN text. She makes a great gift for little girls and collectors,” says Kessler.

YooHoo & Friends™ – Egg Assortment: Aurora’s best selling line expands to include the original YooHoos dressed as colorful and decorated Easter eggs. “The assortment is sure to be a hit in any Easter basket and is available in four colors. Each YooHoo makes a fun sound when squeezed,” says Kessler (5″, SRP: $9).

Miyoni™ – Bunny Assortment: The beauty of Aurora’s Miyoni line, which features the world’s most popular jungle and domestic animals, endures with the release of all new, realistic and naturally sweet white and brown bunnies available in two sizes (8″, SRP: $9; 10″, SRP: $15).

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.

About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies.” Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.