Oct 11, 2010

Aurora, National Wildlife Federation Ink Exclusive Plush Licensing Deal for “Wild Animal Baby Explorers”

Pico Rivera, CA – Aurora World Inc., known worldwide for its high quality and affordable plush toys and gifts, announced today details surrounding its newest plush license with National Wildlife Federation (NWF), the nation’s largest member-supported conservation organization. In the two-year deal, Aurora will produce plush characters based on NWF’s new animated television series, Wild Animal Baby Explorers and will be the chief plush supplier to all specialty retail channels in North and South America. Wild Animal Baby Explorers, distributed by American Public Television, is based on the multi-award-winning preschool magazine, “Wild Animal Baby.” It comes to life with an irresistible combination of lovable 3D animated characters and stunning high-definition live-action footage.

“Aurora and the National Wildlife Federation are committed to helping kids educate themselves about animals, to appreciate them and the environments in which they live,” says Michael Kessler, SVP of sales at Aurora. The company created its number one product line, YooHoo & Friends, and the corresponding free interactive website www.yoohoofriends.com, to teach kids about animals (many endangered) around the world and their habitats. He says, “Children love tangible products that can be held and loved, especially those based on the television characters they adore.” He says that’s one reason Aurora’s existing licenses such as Scholastic’s Dragon™ and Shari Lewis’ Lamb Chop™ are so successful.

At a suggested retail price of approximately $14 each, the plush animals based on the furry animated stars of Wild Animal Baby Explorers, will include Sammy the Skunk, Miss Sally the Salamander, Benita the Beaver, Skip the Rabbit and Izzy the Owl. For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide.

About Aurora
Aurora World, Inc. (www.auroragift.com), celebrating its 30th anniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters in the United States, United Kingdom, Hong Kong and Germany, has ascended quickly to become a respected leader in the world’s toy and gift character and contents industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

About National Wildlife Federation
National Wildlife Federation is the nation’s largest member-supported conservation organization. The group is committed to connecting people with nature, and inspiring Americans to protect wildlife for our children’s future. NWF has four million members and supporters who are dedicated to safeguarding wildlife habitat, confronting global warming and bringing nature and the benefits of time spent outdoors into people’s lives in a meaningful way. More information about National Wildlife Federation is available at www.nwf.org.