Apr 17, 2012

Boost Holiday Retail Sales with These Soft, Seasonal Toys

Retailers prepping for the 2012 holiday season are snatching up Aurora World Inc.’s (www.auroragift.com) fully animatronic Winter Wagner Bear, “WannaBes” from the best-selling YooHoo & Friends line and the adorable Merry Mouse, according to Aurora’s Senior Vice President Michael Kessler. The leading plush toy and gift manufacturer released its annual holiday-themed catalog, and Kessler expects these brand new lines to be huge hits during the busy shopping season.

“Great holiday decorations and gifts like Aurora’s Winter Wagner Musical Bear and Merry Mouse help set the tone of the holidays,” says Kessler. “Our newest YooHoo & Friends WannaBes are ready for winter and make fantastic stocking stuffers for the soft toy collector and animal lover.”

Aurora’s Winter Wagner Musical Bear warms the heart “and is now available with sound and movement,” says Kessler. “Press the left paw to watch and hear him sing, ‘It’s Beginning to Look a Lot Like Christmas.'” Wagner Bear sports a cozy winter cap and scarf while holding a plush candy cane (15.5″, SRP: $37).

“We’re excited to debut three new YooHoo & Friends Wintertime WannaBes –this line features our popular YooHoo dressed as a Christmas tree or Snowman and YooHoo “Pammee” dressed as a winter angel. Each makes a sound when squeezed (5″, SRP: $9). Aurora has sold more than 14 million pieces of YooHoo & Friends since the 2006 launch.

“The adorable grey and white Merry Mouse is Aurora’s newest holiday character and keeps warm with an elegant red and white scarf.” Merry Mouse is available in three sizes (bean-filled; 7″, 11″ and 13.5″; SRP: $11, $15 and $22 respectively).

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.

About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.