Jun 29, 2007

Boston Gift Show Seminars to Shed Light on E-Commerce and Effective Web Strategies

White Plains, NY Independent retailers will walk away from the upcoming Boston Gift Show with fresh ideas for online marketing, as the Show presents a series of web-focused seminars during the September 15-18, 2007, market, taking place at the Boston Convention and Exhibition Center (BCEC). The 159th semi-annual edition will showcase the latest products and trends on the Show floor, while offering professional development opportunities in the classroom. A pre-Show webinar and Outdoor Living seminar will round out the program lineup.

“The Boston Gift Show provides a unique opportunity for independent retailers to receive timely and relevant education that speaks to their specific needs,” said Tony Orlando, show manager. “Our goal is to address all needs of our attendees, from revealing new products and trends, to providing insightful education that will help improve their bottom line.”

PROGRAMS

Pre-Show New Buyer Webinar

Tuesday, July 17, 2007

1:00 – 2:00pm EST / 10:00 – 11:00am PST

$20

During this online webinar, sponsored by Giftware News and moderated by Giftware News Editor-in-Chief John Saxtan, participants will learn how to get the most from their time at the Boston Gift Show. Participants will log into an online visual presentation, while calling into the panel discussion. The webinar will offer valuable insight, including what to bring, how to shop the Show effectively, how to place orders and how to follow-up with exhibitors after the Show. Participants will be able to download a complimentary copy of George Little Management’s (GLM) New Buyer Handbook and will receive a one-year complimentary subscription to Giftware News magazine. Deadline to register is Friday, July 13, 2007.

Outdoor Rooms – To Grow In!

Saturday, September 15, 2007

10:00 – 11:00am, BCEC Room 0-51

$10 in advance / $20 onsite

Outdoor rooms present a realm of challenges and opportunities for garden retailers. The trend has forced people to evaluate what garden centers are, and perhaps what they should be. This program will address the outdoor room concept, including what trend-setters are saying, product elements that comprise an outdoor room and merchandising outdoor living products. Presented by Sarah Martinez, assistant editor, Garden Center.

9 Steps to a Profitable Web Site

Saturday, September 15, 2007

12:00 – 1:30pm, BCEC Room 0-51

$10 in advance / $20 onsite (participants encouraged to bring their lunch)

This program will take participants step-by-step through the process of developing a productive website for their business. It will cut a patch through the confusing technology and map out a direct route to success on the internet. The program will include insight on choosing and acquiring a domain name, planning and designing a user-friendly Web site, choosing a hosting company and marketing a Web site. Presented by C S Wurzberger of Gift Shops of America.com.

9 Steps to E-commerce Success: Selling Your Products Online

Sunday, September 16, 2007

12:00 – 1:30pm, BCEC Room 0-51

$10 in advance / $20 onsite (participants encouraged to bring their lunch)

This program will take participants step-by-step through the process of developing a profitable Web site and will educate about the basics of launching an e-commerce site. Participants will learn how to plan and design a user-friendly Web site, market a Web site and sell products online. Presented by C S Wurzberger of Gift Shops of America.com.

Guiding You Through the Internet Jungle: One-on-One Consultations

Four Complimentary Consultations Daily

Saturday, September 15, 2007 – Monday, September 17, 2007 ($149 value), Room 0-50

Many businesses fear the Internet because they do not understand it. It is complicated and changes virtually every day. C S Wurzberger of Gift Shops of America.com utilizes her 20+ years of experience to guide businesses successfully through the Internet jungle. These exclusive one-on-one consultations will provide an opportunity for participants to get answers to questions, discuss current promotional materials and review existing Web sites. Consultations will be scheduled on a first-come, first served basis by calling (207) 632-6715, or by email, at info@premierewebservices.com.

Additional information and registration for Boston Gift Show programs and events is available online at bostongiftshow.com/showinfo/programs.html. Attendees registering in advance for both C S Wurzberger seminars will receive a one-day complimentary parking voucher, which will be provided onsite at the Saturday, September 15, 2007, seminar.

The 159th semi-annual Boston Gift Show will take place September 15-18, 2007, at the Boston Convention and Exhibition Center. The Show is expected to attract some 4,000 retailers, and will present more than 300 exhibitors throughout six divisions: At Home, General Gift, Handmade, Made in New England, Outdoor Living (sponsored by the Branch-Smith Publishing Family of Garden Gift Magazines) and Personal Accessories.

The Boston Gift Show is owned and managed by George Little Management, LLC (GLM). For exhibitor information, contact Scott Kramer, exhibit sales manager, at GLM, Ten Bank Street, White Plains, NY 10606. Telephone: (914) 421-3366. Email: scott_kramer@glmshows.com. For attendee information, contact GLM’s Customer Relations Department, by telephone, at (800) 272-SHOW or (603) 665-7524. Additional information and registration is available online at bostongiftshow.com.