Jan 5, 2010

burton + BURTON Promises to Generate Buzz at January Markets

International gift distributor burton + BURTON plans on making quite a splash at the Winter Markets this January. “We will be unveiling a new interactive marketing tool at each of the markets we participate in to promote our showrooms in Atlanta, Dallas, and Chicago. This promotional tool will be unlike anything ever seen before in our industry”, says Steve Rose, Marketing Communications Coordinator.

“Now more than ever, companies are looking for creative and unique ways to draw customers in to their showrooms. We think we’ve found something that will not only accomplish the goal of bringing in new customers, but will also generate a level of excitement that will have people on every floor of the shows talking about burton + BURTON”, says general manager Steve Casso.

burton + BURTON is not new to unique promotional opportunities. In the past, we have been exclusive sponsors of market badge holders, show tote bags, rolling carts, and other forms of traditional display advertising.

Specific details of the promotion will not be disclosed until the Atlanta market begins. This decision was made to help guarantee exclusivity, and to provide maximum impact.

Industry media are invited to contact Steve Casso or Steve Rose in the burton + BURTON showrooms for an up-close look at the future of showroom advertising.