Dec 2, 2011

Colonial Candle Unveils New Look For Premium Candle Brand

Colonial Candle, national brand leader in premium candles and accessories, has transformed the candle brand with a fresh, new look that will be unveiled during the winter markets. Colonial Candle’s transformation includes updated candle labels and packaging, brand-new showroom design and contemporary display fixtures that retain the brand’s warm, inviting appeal but provide a fresh, contemporary and premium look consistent with Colonial’s exceptional product and fragrance quality.

“For more than a century, Colonial Candle has set the standard for premium candles and on-trend fragrances, and we’re honored to bring our retail partners a new, updated look designed to appeal to their customers,” says Beth Sturm, Colonial Candle Director of Brand Development. “We invite our valued customers to experience the new look of the Colonial Candle brand in our newly designed showrooms, which we’ve transformed to feature dramatic and inspiring displays that make it easier to see and shop the collection.”

Colonial Candle’s stylish new labels and packaging feature fresh images and modern graphics designed to create a chic, cohesive brand look with broad appeal.

Working with renowned interior designer to the stars Jim Weinberg, Colonial Candle has transformed the showrooms to complement the brand’s new look, providing a fresh, dramatic space to inspire customers. For more than 35 years, Weinberg has been one of the most talked-about and sought-after in his field for his unprecedented design concepts and trademark style. He has worked on personal friend Giorgio Armani’s home décor line and continues to work on celebrity and high-profile clients’ homes, as well as high-end commercial projects including the Trump Towers Atlanta. While traveling from coast to coast, he also worked in New York City on ventures including Studio 54 and various projects with world-famous designer and architect Adam Tihany. Three of Weinberg’s furniture designs are showcased in the Museum of Modern Art in New York, and he has received the Designer of the Year Award more than six times in California and Florida.

“I love Colonial Candle’s history….it is exciting to design their showroom presentation for the 21st century!” says Weinberg.

Colonial Candle also introduces all-new, display fixtures to showcase the brand’s new look. Designed to attract customers while maximizing selling space, new tower and wall fixtures feature bold, sleek styling in white with stainless steel accents. The new fixtures will be available to order during winter markets.

During the winter markets, Colonial Candle will also debut three exclusive new lines, including the Destinations collection featuring fragrances evocative of renowned vacation getaways around the globe including St. Barths, Cape Cod and Marrakesh; the company’s first luxury line called The Collection by Colonial Candle featuring five new premium fragrances in elegant three-wick, 16-ounce candles; and a new fall and holiday collection featuring 10 new trend-driven fragrances that reflect favorite scents and memories of the seasons.

For more information, to request a catalog, or to order Colonial Candle home fragrance and gift products, contact your local account manager, visit a showroom near you, call 800-394-4225 or visit www.mwcbk.com.

About Colonial Candle
Colonial Candle, a national brand leader in premium candles and accessories, is known for its exceptional quality, exclusive fragrances, and trendsetting style. As master candle makers with more than 100 years of experience in candle craftsmanship, Colonial Candle products feature the finest ingredients and exceptional design, proudly made in the U.S.A. Based in Charleston, South Carolina, Colonial Candle parent company MVP Group International designs, manufactures and markets an extensive line of candles and home fragrance products including scented candles, potpourri, other fragrance products, as well as exclusively designed holiday, seasonal and everyday gifts and home décor under the Midwest-CBK brand.