Aug 28, 2013

Company Launches Book, Apparel Line on National Market and Encourages People to Reconsider Choices in Life

Make Good Choices.®, a registered name brand apparel and accessories company announces the release of its first book, “Make Good Choices.®: 100 Choices That Lead to a Better Life” and launches its apparel company on a national buying level.

Make Good Choices.® features apparel and accessories that encourage people to stop and think about the choices they make daily in life. “It started as a daily reminder to our daughters,” said Michael Musolino, CEO and co-founder of Make Good Choices.®

Musolino, and his wife Daneen, trademarked and registered the slogan in 2008. The couple dreamed up the entire line of apparel including reminders such as adopting pets from shelters, being kind to others, recycling, and honoring such heroes as police officers and fire fighters.

“All of these ideas are just good choices to make in life and reflect a positive, uplifting message to encourage each other,” Musolino said. “It is our main goal to remind people that they have the ability to make this world a better place, one choice at a time.”

Along with the book, Make Good Choices.® launched the apparel line nationally at the AmericasMart in Atlanta, exposing the brand to more 50,000 buyers nationwide.

“The goal is to spread the message and sell a product that not only helps remind people of their choices, but also proudly gives five percent of profits to non-profits and schools,” said Nanci Scarpulla, vice president of sales and marketing. “We also provide daily messages and additional information on Facebook and our website to match the content of the book.”

“The feedback has been so positive. Moms, Dads, teachers, church leaders, and fellow children’s advocates are loving the message and the items that are simple reminders that one good or bad choice can change your life”, says Scarpulla.

The book retails for $5.95, and the apparel and accessories vary in pricing. Birmingham- based publishing company Seacoast Publishing Inc. published the small, pocket-sized book for Make Good Choices.®

For more information, visit www.imakegoodchoices.com.