Jan 8, 2013

Epoca Brightens Color Palette for 2013: Matte Teal and Marigold

A trendsetter in beverage preparation products, Epoca International, Inc. is transitioning its Primula® brand color palette for 2013, focusing on teal, marigold, blue, black and red. The brand is moving from shiny to matte finishes, and from deep purple and other rich jewel tones toward updated colors designed to create new reasons to buy at retail.

The new matte hues, which will appear on Primula® teakettles and more, make a cheerful, optimistic statement inspired by the natural beauty of flowers, plants, sky and sea. Recognizing that color is a crucial marker in establishing a product as current, the Primula® brand leverages color trends to create visual appeal as an added benefit beyond functionality.

“We derive our inspiration from the color trends in the world of fashion, design and home décor. The colors we select reflect the lifestyle our brand portrays,” said Brian Melzer, Executive Vice President of Epoca International, Inc.

New Primula® products in the new 2013 colors will be introduced in Epoca’s booth #S1657 at the 2013 International Home & Housewares Show in Chicago in March.

For more information, please visit www.epoca.com or call 561-353-3906.

PR Contact: Sarah Sims, Kristyn Fuller

Field Marketing & Media, 713-869-1856

info@fieldmm.com

Epoca International, Inc.: www.epoca.com