Feb 15, 2008

Extracts Thrives In New Javits Location

White Plains, NY – The relocation and integration of EX*TRACTS: New discoveries in beauty and wellness into the New York International Gift Fair (NYIGF) at New York City’s Jacob K. Javits Convention Center resulted in a successful market which received overwhelmingly positive response from both exhibitors and attendees. The 23rd semi-annual edition of EX*TRACTS ran February 2-6, 2008.

“EX*TRACTS continues to be a targeted resource for spa, salon and specialty retailers seeking innovative personal care products and suppliers,” said Melissa Engongoro, divisional manager. “With its new Javits Center positioning, it also has become a convenient and accessible cross-category opportunity for gift and home buyers.”

With its integration into NYIGF, EX*TRACTS featured not only returning and new personal care resources, but also a coalescing of personal care suppliers across the market. “This show has been phenomenal in every way,” said long-time EX*TRACTS exhibitor Maziar Aghalarpour, Executive Director of Berjang USA. “Every customer who came to our booth said they were happy to only have to visit one location to shop their product category. We’ve experienced a 200 to 300 percent increase in sales because of this move.”

Among the nearly 100 exhibitors were a number of NYIGF exhibitors who shifted into EX*TRACTS from other NYIGF divisions in search of a more targeted group of spa and personal care buyers. “The decision to concentrate the personal care category allowed us to see all the buyers at this market who purchase within this category,” said Troy Arntsen, President of Voluspa. “We saw our very specific target audience in heavy numbers, and quadrupled our sales volume over last year.”

The summer 2008 edition of EX*TRACTS: New discoveries in beauty and wellness is expected to expand and grow at its Javits Center location, to features more than 100 exhibitors of cosmetics, perfumes, skincare, bath & body care, beauty accessories, hair care, natural and organic products and well-being lines. EX*TRACTS is held concurrently with the New York International Gift Fair and Home Textiles Market Week in New York.

EX*TRACTS is produced and managed by GLM, a dmg world media business. The 24th semi-annual edition of EX*TRACTS will take place Sunday, August 17, through Thursday, August 21, 2008, at New York’s Jacob K. Javits Convention Center. Information and registration is available online at extractsny.com, or by calling GLM’s Customer Service Department at 1-800-272-SHOW (7469), or (603) 665-7524.