May 26, 2010

Grace Direct Brings Fragrance Expertise to the Dallas World Trade Center

Spartanburg, SC- Grace Direct will open Showroom #205 on June 23, 2010 in Dallas World Trade Center. The move from the temporaries to the permanent floors came after exhibiting in the temporaries biannually for over 15 years. The Dallas Showroom will be the second permanent showroom for Grace Direct. The other showroom stands in Atlanta’s Americasmart.

“Dallas has always been a good market for us and we are excited to become more established here. The energy and the people really fit our brands!” Public Relations manager Rachel Sutherland commented.

Grace Direct houses the four fragrance brands: Votivo, Greenleaf, Willowbrook, and Bridgewater. Votivo brings luxury fragrances in sleek, metro, high designed packaging. Greenleaf features fragrances inspired by the beauty of the natural world. Bridgewater offers fun, foody, comfort type fragrances while Willowbrook boasts earth-friendly oils in their signature, patented envelope sachets. Known for years as the fragrance experts for all their product lines, Grace Direct is excited to bring that knowledge and experience to the Dallas Market in a more established way.

In addition to fragrance expertise and friendly sales people, Grace Direct is also known for its quirky antics at Atlanta’s Americasmart. From free Hagan Daaz ice cream to models dressed tuxes and serving up candles, the Grace Direct team combines fun-loving behavior and unconventional marketing to create an engaging buyer experience.

“I’m just excited to give away more Hagan Daaz ice cream,” Marketing Director Janet Rosman joked referring the ice cream parlor that can comfortably accommodate 30 people in Grace Direct’s permanent Showroom at Americasmart. “That’s one of my favorite parts of the Atlanta show that brings in new people every market!”

On a more serious note she added, “I love the fact that we can get more of our product in the hands of buyers through our giveaways and provide a more intimate space for our customers. We are making ourselves a new home in Dallas.”

The Grace Direct Dallas Showroom at the World Trade Center will be 3,000 square foot space compared to Altanta’s impressive 5,000 square foot showroom. But the new smaller Dallas space will still have the look and feel of comfort and style. Designer Heidi Rhuel, the creator of the Atlanta Showroom, partnered the signature look and feel of the hard wood floors, the sleek double door entrance and brick walls with a little bit of the Dallas “countrypolitan” flair.

Grace Direct will host a Grand Opening ribbon-cutting event on June 24th to celebrate the beginning of a new chapter in the Dallas Market.

ABOUT GRACE DIRECT
Since its inception 1975 in Spartanburg, South Carolina, Grace Direct (GD) has grown substantially for the past 35 years. Known for fragrance expertise and trusted for quality, Grace Direct puts cutting-edge, innovative fragrance products into the hands of well-seasoned and knowledgeable account managers. Each Grace Direct Account Manager is trained in the art of fragrances as well as merchandising expertise to come up with the perfect fragrance solution for any retailer. Additionally, GD houses four brands, Votivo, Greenleaf, Bridgewater, and Willowbrook and through its companies reaches over 80 countries around the world. From bath and body products to candle and home décor accessories, GD is the one-stop shop for quality, American-made, eco-friendly products and great customer service. The search ends here where quality product meets sales/fragrance expertise.