Mar 18, 2008

The Seven Habits of Highly Effective Mall RetailersBy Norrelle GoldringSH-Opportunity.com.au

Whilst the number of shoppers visiting malls in small groups as a pure leisure outing is increasing, the majority of shopper trips to the mall are still destination based. That is, the shopper is going for a specific purpose or item, or set of purposes and items.

However, they’re also open to influence – nearly 90% of shoppers deviate (add to) their shopping list, regardless of whether the list is on paper on in their heads. So you have a good opportunity to ‘interrupt’ them once they arrive at the centre, with ‘while I’m here’ type reminders.

First and foremost however, you need to ensure that you get on their destination shopping list – to be the reason they’re going to the mall in the first place.

Below is a starter list of ‘habits’ of effective mall retailers in making themselves retail destinations vs their competitors.

Read complete article.