May 7, 2014

How Sweet It Is To Be Deliciously Natural Sample TruJoy Sweets’ New Chocolate Treat at Sweets & Snack Expo

TruSweets, owner of leading organic and natural candy brands Surf Sweets and TruJoy Sweets, returns to the Sweets & Snack Expo May 20, with their NEW bite-sized chocolate treats and redesigned packaging. Tear open the new sweets at Booth #137 and taste the natural difference.

Expanding their candy collection that includes Organic Fruit Chews, TruJoy Sweets introduces sweet enthusiasts to their new Organic Choco Chews. Made from all natural and organic ingredients, these bite-sized treats are the perfect balance of chocolate and chew. Like all TruSweets candies, these are free of the corn syrup, artificial colors and flavors found in conventional candy. They are also verified by the Non-GMO project, gluten free, kosher and vegan.

“With increased consumer demand for healthier snacks, we are excited to be at the forefront of the natural candy revolution,” says Bert Cohen, President and Founder of TruSweets. “It’s great to showcase our natural products at Chicago’s much-anticipated event, providing retailers an opportunity to try and buy natural sweets, which are a growing category in not only specialty stores, but major supermarkets across the country.”

With hundreds of candy and snacks lining groceries aisles, Surf Sweets has redesigned their packaging to not only surprise and delight kids, but also to inform their parents. The new design features candy-peak windows, bright colors and playful designs on the front with easy-to-read nutritional information on the back. Each package is clearly labeled with its ingredients and nutritional benefits to reassure health conscious consumers.

Cohen adds, “In addition to our fruity flavored candy, we are also excited to expand distribution of our seasonal products to the mass market in time for Halloween and Christmas including Spooky Spiders, Organic Trick or Treat Packs and Organic Candy Canes.”

If you are attending the Sweets & Snack Expo, stop by and taste the deliciously healthy flavors of TruSweets at Booth 137 from May 20 to May 22.

For more information about these products and new packaging (hitting shelves this Fall) or line of seasonal products for Halloween and Holiday please contact me. I can also arrange a time for you to meet Bert Cohen at the Expo or prior.

Thank you.

Shari Cogan, On behalf of TruSweets, shari@coganpr.com, 416-630-7249

ABOUT SURF SWEETS

SurfSweets is the country’s leading organic and natural non-chocolate chewy candy brand, specializing in tasty fruit gummy candies and jelly beans. Using all natural ingredients, SurfSweets are free of artificial colors and flavors, non-GMO, gluten free and certified USDA organic. Surf Sweets offers a variety of candies: Fruity Bears, Gummy, Sour Berry Bears, Sour Worms, Fruity Hearts, Gummy Bears, Watermelon and Peach Rings, Jelly Beans and Organic Trick or Treat Packs that are available across North America. Products are made and packaged in the United States. Surf Sweets is also a proud member of 1% for the Planet, donating a minimum of 1% of the sales from products to a number of environmental organizations. Visit www.surfweets.com.

ABOUT TRUJOY

TruJoy offers delicious organic everyday and seasonal candies free of artificial colors and flavors, corn syrup, GMOs and gluten. Their delightful treats are also vegan, kosher and certified USDA organic. TruJoy offers Fruity Chews, Candy Canes and Choco Chews. Trujoy is also a proud member of 1% for the Planet, donating a minimum of 1% of the sales from products to a number of environmental organizations. Visit www.trujoysweets.com.

ABOUT SWEETS & SNACK EXPO

With more than 630 companies and over 15,000 candy and snack professionals from 90 countries, Sweets & Snacks Expo is the largest confectionary and snack trade show in North America. The event is hosted at Chicago’s McCormick Place from May 20 to May 22. Visit www.sweetsandsnacks.com.