Jun 9, 2010

Lifeforce Glass to Donate 10% of Environmental Gift Items Sales to Gulf Coast Oil Spill Emergency Fund

Kingsport, TN — In response to the horrific environmental disaster continuing to impact the Gulf Coast, Lifeforce Glass, Inc. president Kristina Runciman announced today that the company will donate 10% of sales of their Amazing Seabeans, Environmental Seabeans and Seabean Animal Totems to the Environmental Defense Fund Emergency Response Campaign. The first contribution will be made this Friday, June 11 and every Friday until the emergency has passed.

The Environmental Defense Fund was chosen to receive these funds because of its Four Star rating from Charity Navigator, and its long-standing relationships already established in the affected area. The EDF Coastal Louisiana response team is currently conducting recovery and response efforts by securing federal funding, working with local shrimpers and environmentalists, scientific analysis and legal process.

Amazing Seabeans are the seed of the Monkey Ladder Vine, and Lifeforce Glass imprints them with pictures of animals, environmental messages and inspirational sayings. They are the company’s most environmentally benign product, as they require no manufacture other than the printing process. Lifeforce Glass sells wholly to gift shops and other retail outlets, and Seabeans constitute about 25% of the company’s sales. “Donating 10% of the sales of Seabeans to the Environmental Defense Fund helps assuage that feeling of powerless that I’ve felt since the Deepwater Horizon oil rig exploded on April 20th,” states Runciman. “We are a small company but I anticipate that these contributions will be significant.”