Aug 3, 2011

NYIGF Launches “Like for Life” Facebook Campaign

Gift For Life, the gift, stationery and home décor industries’ sole charitable organization, today announced that GLM and the New York International Gift FairÒ have launched a “Like for Life” fundraising campaign on Facebook benefitting Gift for Life.

Throughout the month of August, GLM will donate $1 to Gift for Life for each Facebook user who “Likes” the NYIGF Facebook page. A fundraising minimum of $1,000 has been established. For more information, visit www.facebook.com/nyigf.

“Through NYIGF’s ‘Like for Life’ Facebook campaign, we can take Gift For Life fundraising viral,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “We hope to spread this initiative across the industry, with all gift, home and stationery buyers and suppliers undertaking similar efforts.”

Participation by GLM and the NYIGF follows the launch of “Like for Life” by gift & home wholesale shopping site bwconnect™, which has a similar program underway through November 30th.

GLM and Brandwise are encouraging other companies to launch their own “Like for Life” fundraising initiatives. As part of this, Brandwise is creating a package of materials–graphics, logos, and registration materials–that will offer turnkey participation for suppliers and retailers interested in fundraising through Facebook. Complete details and participant materials will be available after September 1.

“This new fundraising campaign capitalizes on the good will of social media. We look forward to participation by other companies who want to join together to fight HIV/AIDS,” commented Leslie Nathan-Street, chair, Gift for Life Board of Directors.

Each year, Gift for Life hosts events throughout the U.S. benefitting DIFFA. The primary mission of Gift for Life and DIFFA is to eradicate the AIDS pandemic in the U.S. Working together, Gift for Life and DIFFA will continue to raise funds for HIV/AIDS service and education programs. For additional information please visit www.giftforlife.org.

ABOUT GIFT FOR LIFE

Gift for Life, the gift and home décor industry’s volunteer group raising funds for AIDS assistance and research through DIFFA: Design Industry Foundation Fighting AIDS, was founded in 1992. Since then, Gift for Life has raised nearly $5 million through special events, cause-related marketing, promotions, and from corporate and individual donations. For more information visit www.giftforlife.org

ABOUT DIFFA

DIFFA: Design Industries Foundation Fighting AIDS is one of the largest funders of HIV/AIDS service and education programs in the U.S. Since its founding in 1984, DIFFA has mobilized the immense resources of the design communities to provide more than $38 million to hundreds of AIDS organizations nationwide. The DIFFA: Design Industries Foundation Fighting AIDS Web site is available at www.diffa.org

ABOUT NYIGF

NYIGF is the nation’s premier gift, home and lifestyle marketplace, with 2,800+ exhibiting companies featuring an extraordinary breadth and depth of design-driven home fashion products and complementary giftware. Some 35,000 attendees from all 50 states and more than 85 countries worldwide are expected. Information and registration is available at www.nyigf.com