Aug 12, 2013
Pillow Pets Talking Toothbrushes Teach Kids the Right Way to Brush

CJ Products Inc. introduces BrushPets™; Pillow Pets character inspired two-minute talking toothbrushes that educate, motivate, and get kids brushing. The BrushPets initial launch includes six different styles; Snuggly Puppy, Silly Monkey, Magical Unicorn, Jolly Giraffe, Ms. Lady Bug, and Zippity Zebra. BrushPets make perfect stocking stuffers, tooth fairy gifts and back to school gifts for parents that want to get their kids brushing the correct way early.

“BrushPets really bring children’s favorite Pillow Pets characters to life,” said Jennifer Telfer, CEO of CJ Products Inc., manufacturer of Pillow Pets® branded products. “BrushPets give our characters a voice and teach kids proper brushing habits, which is good for parents too. They make brushing your teeth fun.”

BrushPets are available in either a 30 unit tray, or individually in groups of six. Wholesale: $4.00/ Retail: $8.99.

The product is supported by a 2-minute television commercial campaign that runs on stations like DXD, HUB, Nick, Food, Sprout, Qubo and more. To see the full BrushPets commercial, follow this link:

For more information, please contact Heidi Niehart, Director of Sales and Marketing, at or (619) 249-3868.

“It’s a Pillow, It’s a Pet” is more than just a jingle, it has branded the name Pillow Pets® in millions of households. With a strap that closes underneath to transform the pillow into a friendly pet, Pillow Pets plush are ideal travel pals, naptime buddies and all-around cuddly friends. The iconic stuffed animal is just one part of the Pillow Pets family of products which also includes books, games and video games, hats, hoodies, blankets, slippers, pajamas and more. Pillow Pets foldable plush continue to win accolades including the coveted iParenting Media Excellent Product Award, the Mr. Dad Seal of Approval, and Dr. Toy Best Vacation Products. For more information, visit

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