May 31, 2008

Republic of Tea adds flavored teas to popular Sip for the Cure Collection

NOVATO, CALIF. – The Republic of Tea adds two new flavors, Red Cherry White Tea and Pomegranate Vanilla Red Tea to its popular Sip for the Cure Collection, benefiting Susan G. Komen for the Cure and honoring the 2008 National Breast Cancer Awareness Month.

The brand’s signature Sip for the Cure Collection also includes original favorites, Pink Lady Apple Green Tea, Pink Lemonade Green Tea and Pink Grapefruit Green Tea for a total of five exclusive teas created to support the fight against breast cancer. The collection of five teas are available July 1.

For every tin of Sip for the Cure tea sold, The Republic of Tea proudly contributes $1 to Komen for the Cure ~ 36 cents for every Traveler’s Tea Tin sold. The Republic of Tea contributed over $600,000 to Komen for the Cure to date and continues towards its goal of giving $1 million to the organization.

Sip for the Cure teas are sold separately, available in tins containing 50 all-natural, unbleached, round tea bags, suggested retail prices range from $9.50 to 14.50, depending on the flavor. Refillable Traveler’s Tins contain six tea bags are also available, suggested retail prices range from $4.75 to $5, depending on the flavor. The collection is available nationwide at natural and specialty food stores, cafes and through the company Web site, (www.republicoftea.com), mail-order catalogue and by calling, 800.298.4TEA (832).

The promise that Nancy G. Brinker made 25 years ago to her sister, Susan G. Komen, launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Find out more about our people, our work and how we carefully spend the dollars you have entrusted to our care. Visit,www.Komen.org or call, 1-877 GO KOMEN 1.877-465.6636.

Founded in 1992, The Republic of Tea enriches people’s lives – emphasizing a Sip by Sip Rather Than Gulp by Gulp lifestyle – through premium teas, education and innovation. The Republic of Tea offers an unequaled selection of the highest-quality teas, herbs and ready-to-drink unsweetened iced teas, available exclusively at specialty retailers throughout North America and the first varietal glass bottled iced teas for fine restaurants and hotels. Further, The Republic of Tea is mindful of how its actions impact on the greater community and actively supports worthy organizations like Susan G. Komen for the Cure and The Ethical Tea Partnership.