Feb 8, 2011

Rubbabu’s Natural Handmade Toy Collection Features an Array of Award Winners

WILMINGTON, DE – Rubbabu, Inc., a family-owned company specializing in handmade, environmentally friendly toys, will showcase its entire product line at the 108th Toy Fair, February 13-16, 2011 at the Jacob K. Javits Convention Center in New York City. The line includes an array of award-winning toys, recognized by the Oppenheim Toy Portfolio, Dr. Toy, the Parents’ Choice Foundation, and The National Parenting Center among others. In fact, Rubbabu toys have won 30 major US toy awards in 2010 alone.

The Parents’ Choice Foundation, one of the oldest and most respected reviewers of children’s products, this year recognized Rubbabu for all three toys submitted for review: Rubbablox™ and the magnetic Alphabet Set won the Recommended stamp, while the Educational Balls (with integrated letters, numerals and shapes) won the “Fun Stuff” Award. Jessica Hensley, a parent and reviewer for the Parents’ Choice Foundation, said, “”Although this ball is designed to introduce toddlers to letters (or numbers), it is perfect for babies as well. Manufactured from 100 precent biodegradable, all-natural rubber and covered in a non-toxic plush, brightly-colored material, this ball is easy to grip, fun and eco-friendly for hours of play.”

The Oppenheim Toy Portfolio Awards have become a benchmark of excellence with consumers, toy makers and media since the organization was founded in 1989. Rubbabu was recognized with seven awards for 2010 – the Magnetic Alphabet Set Upper Case (Large), Funky Ball Assortment and City Life Playset were all honored with both the Oppenheim Toy Portfolio Gold Seal Award (given to outstanding new products that enhance the lives of children) and the Oppenheim Toy Portfolio SNAP Award – Special Needs Adaptable Product – given to products that can be used by or easily adapted for children with special needs. Rubbabu’s Fireman Rubba Engine was also recognized with a Gold Seal Award.

Dr. Toy’s Best Products Programs provide a unique, original, copyrighted review of children’s products in her four annual awards programs – Best Classic Toys, Best Vacation Products, 100 Best Children’s Products and Smart Play Products of Excellence. Dr. Toy’s Guide on the Internet is visited by over 80,000 visitors a day. Rubbabu products recognized by Dr. Toy include: Rubbablox Just Triangles, City Life Playset, and 3D Shape Sorter – Geometrical Shapes – all recognized in Dr. Toy Best Vacation Children’s Products for 2010.

Dr Toy – aka Stevanne Auerbach, PhD – has also recognized Best Green Toys and Children’s products, for the past four years. She provides attention to the kinds of innovative products and companies that are working towards making a difference in playthings and reducing the impact of production. Rubbabu was recognized with Dr. Toy’s Best Green Toys award for their 3D Animal Shape Sorter and Fireman Rubba Engine.

Creative Child honored two Rubbabu products – The Little Torino and Rubbablox – with Toy of the Year Awards, and also recognized the Educational Balls Assortment with their Seal of Excellence 2010 in the Creative Play category. The Torino Racing Set, introduced in 2010, won the Creative Child Toy of The Year award in the Toddler Push and Pull category. Long-standing favorite Rubbablox – the soft, squishy blocks with colorful connectors, won in the Builder Blocks for Babies category. Completely safe, and soft to touch, they are the first building blocks with which infants can play.

Rubbabu features a line of more than 200 children’s toys all constructed from pure rubber foam derived from rubber tree sap. Handmade from natural materials, they are safe for children and beneficial for the planet. Rubbabu’s entire collection consists of all soft, antimicrobial toys in basic shapes and bright colors. Designed with a simple flair to encourage imaginative play, they are also easy to clean. And every single Rubbabu toy has been tested for – and has either met or exceeded – safety standards for America, as well as other countries. Rubbabu is one of the few toy companies which documents the test reports of each individual product on their website.

For additional information about the Rubbabu line of handmade natural toys, visit www.rubbabu.com, or stop by Booth 3271 at the Toy Fair.

About Rubbabu Inc.
Rubbabu is a natural and green toy manufacturer with operating offices in Gurgaon, India and South Plainfield, New Jersey. Its toy collection features all handmade, natural and environmentally friendly products that inspire imaginative play. The award-winning company places an emphasis on green toys and high safety standards. To learn more about Rubbabu Inc., visit www.rubbabu.com. Or you can always speak with Rahul Butalia, who calls himself the Head Flunkey of the Company.