Jan 9, 2012

Shainsware Turns Five! Expands Product Line for 2012

It all started when Ewa Zielinski, owner of Shainsware, musing over her laptop computer’s power cord wrapper which was wrapped around her wrist during her long drive home in rush hour traffic from her Fortune 500 marketing job. A highly creative person, she came across the idea of inserting “tiles” imprinted with letters, numbers and icons into the holes of the “wrapper: to create your own message.

In 2007, Martinoff launched Shainsware with bracelet starter kits in 12 colors consisting of elements (letters, numbers, icons) in matching colors. Each packaged kit contained a bracelet with 30, 60 or 100 multi-colored elements. The product line has expanded to include new bracelet and element colors and a variety of accessories; bookmarks, necklaces, belts, key chains and more. All products are interchangeable with Shains’ existing line of hip, colorful, customizable, eco friendly accessories. Shains packaging are also made of recycled and recyclable content.

Entering its fifth year in business, Shainsware’s product line continues to expand and change to meet the demands of its target market, kids and tweens.

New in 2012

tarter Kit with 33 Elements – With the addition of letters “X, Y & Z” to our existing 30 starter kit, the basic kit now contains every letter in the alphabet making this best seller even better!

Mood Kits– Along with the existing letters to spell out words listed on each kit, two cool icons reflective of the mood are also be included in 2012, giving consumers more product for the same price!

Sets of Icons – Ten new sets of themed icons are now available in fun “stories” such as transportation, animals (dogs, cats, horses, etc.), fashion fun animal prints and popular social networking symbols.

Skinny Bracelet/Wrap Necklaces – Our basic bracelet has evolved into our line of three “skinny” bracelets/wrap necklaces ranging in length from 8″to 19,” offering sizes to fit everyone and creating more space for your special message. The Mini Skinny bracelet is 8″ in length and available in cherry and grape. The Choker/Double Wrap bracelet is 14″ in length and available in six colors, black, strawberry, lake, ice, cherry and glow in the dark. The Mega wrap is 19″ in length and available in black only. All of our “skinny” bracelets are available as a stand alone product or can be combined in a kit with 45 elements.

Shains Notebooks – Winner of 2011 Creative Child Kids Product of the Year, our 2012 notebook now contains sheets of lined and unlined art quality paper for a total of 70 pages. Notebook covers are available in five vibrant colors, black, grass, violet, orchid and cherry and may be packaged with 33 (multi-colored, all black or all pink), 60 (multi-colored, all black, all pink or translucent) or 100 elements (multi-colored only). Notebook refills are also available.

For pricing information, please contact the Shainsware office at 323 352 8790 or sales @shainsware.com