Aug 13, 2008

Sugar is as Sweet as it SoundsBy Autumn GouldDuxburyClipper.com

Sometimes the owners of Sugar, Duxbury’s newest boutique, don’t even know what the store will look like when they arrive in the morning.

John and Pamela Coviello are always changing the store, rearranging things and adding new inventory, to keep it exciting, they said.

John and Pamela Coviello, owners of Sugar, opened their business earlier this summer. John is a writer for DrumHead Magazine and Pamela is a former pharmacist. They have lived in Duxbury for eight years.

They opened Sugar in the beginning of the summer, an opening that was planned around Far Far’s ice cream shop.

“We had nine days until Far Far’s opened, and we thought that if people saw us opening with them they’d come in and see the store. In those nine days, we turned this place from a dingy, dark, dry cleaner to this little bright store,” John said.

During that time, Pamela and John were there working sometimes all night; one night, he said the police came by to see if everything was all right because it was so late.

Pamela either makes or embellishes everything sold at Sugar, including handbags, flip-flops, one of a kind t-shirts and handmade jewelry. Everything is unique, and she never makes a number of the same exact piece. “We have stuff you can’t get unless you traveled to the city,” he said.

“She is so creative. I can’t do any of this, but I can talk. We make a good team,” John said jokingly, and his gift for gab comes in handy when dealing with vendors.

The couple makes the trip down to New York City three or four times a month for John’s job as a writer at DrumHead Magazine. While there, they do all the buying for the store.

“She goes to the garment district to buy everything, and we’ve established relationships with these vendors,” John said. Because of these relationships, Sugar’s prices are very reasonable. “We want people to be surprised when they come in here, thinking, ‘This stuff is really nice, but wow it’s so inexpensive,'” John said.

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