Sep 4, 2008

Tips for creating holiday retail vignettesBy FS StaffFurnitureStyle.com

Regardless of whether you greet customers with a hearty “Merry Christmas” or “Happy Holidays,” make sure your retail vignettes and merchandise put shoppers in the mood to leave a little green this holiday season.

Oversized ornaments, tabletop decorations, and holiday dinnerware and textiles can be used to dress up even the most basic home furnishings––a white dining table, charcoal Windsor chairs and a burgundy rug––and create dazzling retail vignettes.

Decorative accessories, tabletop products and textiles with seasonal designs (think snowflakes), rather than holiday-specific designs (Santa Claus), may appeal to more consumers because these nondenominational items can be used well after Christmas. Annieglass’ limited-edition, 12-inch-round snowflake cookie platter, for instance, has fine gold detailing, and is signed, numbered and registered. It’s also available with 24 karat gold or platinum detailing.

Scented candles and diffusers that emit fragrances associated with Christmas—sugar cookies, pine trees, bayberry—are a great way to get customers into the holiday mood. Illume’s Balsam & Cedar Collection features pillars, votives, classic jar candles, reed diffusers and more in a variety of sizes and styles.

Extra Weave USA’s Peppermint doormats come in six red-and-white designs, including a stripe that conjures up images of candy canes. Each measures 18 by 30 inches and is slip-resistant. Consider placing an assortment in your rug gallery or in one of your retail vignettes.

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