Jan 31, 2012

Trollbeads’ Legal Battle With Lund Settled by Danish Courts in Resounding Victory

2012 marks a pivotal year for Trollbeads. In addition to an already impressive first quarter sales growth in the United States Trollbeads has a new reason to celebrate. Trollbeads parent company, Lise Aagaard Copenhagen A/S has completed a resounding victory in its arbitration case versus Lund Trading. The Danish court has determined that Lund Trading was in material breach of its exclusive distribution contract and that its termination on January 25, 2011 was justified and lawful. This is the best possible outcome that might have been expected resulting from these proceedings which reaffirms the value of the professional and personal ethics by which Trollbeads has worked to protect the integrity of the brand.

As Trollbeads embarks on an aggressive expansion plan, 2012 marks the first full year that the original bead-on-bracelet brand will be activated via an integrated marketing plan supporting both the trade and retail outlets along with strategic direct-to-consumer initiatives. In February, the company is supporting a national Valentine’s Day Trunk Show event among participating retailers by driving print and online advertising as well as social media activities to their store events. Through a multitude of media channels and rich media assets targeting gift-finders and gift-buyers, Trollbeads will bring renewed excitement to and awareness of the brand congruent with our product commitment where every person’s story can be shared and passed on with the gift of Trollbeads.

“The 2012 business strategy and plan is based on simplifying, unifying and streamlining efforts to organically target the consumer directly. As newly integrated digital, trade and consumer plans begin to rollout, Trollbeads is entering into a very powerful position and expects considerable growth vs. a year ago.” Michael J. Belleveau, President/CEO of Trollbeads United States.

>About Lise Aagaard Copenhagen: The Company behind Trollbeads USA is Lise Aagaard Copenhagen. The mission is to create beautiful, imaginative jewelry and also to involve and touch people all over the world. Each piece in the Trollbeads collection has its own history, taking its inspiration from mythology, astrology, fairy tales, fauna, flora, cultural diversity, and last but certainly not least, in the familiar things of everyday living. Trollbeads products include beads on bracelets, necklaces, earrings, rings and accessories. www.Trollbeadsuniverse.com

Trollbeads Mantra: As artists, we seek to express beauty through all that is magical, mystical and whimsical in the world around us… so that others may find self-expression and enjoyment through our work. As craftsmen, we seek to create jewelry from nature’s finest and most durable materials, constructed of the highest quality… so that our work is considered the standard of excellence. As an enterprise, we seek to engage with those who share our vision, our passion and ideals, and to transact honestly with all… so that we are known as a company with a soul. www.Trollbeadsuniverse.com

For more about Trollbeads or to set up an interview with Michael J. Belleveau please contact Lee-Ann Silver at 917.680.5824 or Leeann@LaSilverpr.com