Midwest Starts an E-volution
(Cannon Falls, MN) – Midwest, leading designer and manufacturer of the Seasons of Cannon Falls brand of holiday and seasonal home accents, premium Colonial Candle brand of candles, and Delight brand of accents to brighten the home, announces a new initiative to provide convenient, on-demand “e-tools” for independent retailers. The first phase includes the debut of Midwest’s new e-catalogs for all three brands, which are available online at www.midwestofcannonfalls.com.
Midwest’s e-catalogs feature all products introduced during the summer 2008 shows, including the popular Suzy Toronto, Monkeying Around and re:VIVE collections. The new e-catalogs feature a new, advanced search function, allowing retailers to view and search products with the click of a mouse, including product images, descriptions, sizes, and pricing. Midwest’s e-catalogs make it even more convenient for retailers, allowing buyers to build personalized wish lists. Buyers may then email wish lists to their local Midwest account manager to place an order or reorder, or request images.
Midwest’s revamped Web site also features new display tools for independent retailers, including display idea recipe cards featuring photos and lists of “ingredients” to create the displays shown, as well as display ideas from Midwest’s award-winning showrooms.
“As an industry leader, we are always looking for ways to provide useful, user-friendly tools to help independent retailers save time and energy, as well as conserve natural resources,” says Midwest President Frederic Contino. “We’re excited to bring all of these elements together in one place as a fully equipped e-toolbox, making it easier, more convenient and more comprehensive for retailers. They can view our products and display ideas with the click of a mouse, at anytime from anywhere, and build wish lists tailored to their needs.”
Midwest will introduce the next phase of its e-toolbox, including additional online display and event tools and more catalogs, throughout the year.
To view Midwest’s e-catalogs and other online tools, please visit www.midwestofcannonfalls.com and click on the retail tool bar at the bottom of the page.
Midwest sparkles as a national leader in the giftware, holiday and candle industries, bringing independent retailers dazzling product designs, award-winning display ideas, innovative merchandising programs, shining customer service, and an experienced and enthusiastic sales team through the company’s Sparkle program. Through its Seasons of Cannon Falls brand, Midwest offers a wide variety of exclusive holiday, seasonal, and everyday home accents and gifts. Through its Colonial Candle brand, Midwest brings independent retailers the highest quality premium candles featuring on-trend fragrances and colors, new technologies, effective displays and the Colonial Candle Promise. And now through our new Delight brand, we offer a complete collection of trend-forward candle accents to brighten the home. Please call 800-776-2075 or visit www.midwestofcannonfalls.com to request more information or locate a showroom near you.
