Aug 4, 2009
TheGiftCardCafe.com Introduces myPOS Service

San Diego, CA – TheGiftCardCafe.com, the leading provider of online gift certificates, today announced the launch of myPOS, a new option that enables retailers utilizing any point-of-sale system to integrate TheGiftCardCafe.com’s online instant gift certificates into their operations. myPOS makes it easy for chains, larger retailers, and franchises to sell instant gift certificates through their websites with no upfront investment.

“We’ve heard from many people that an instant gift certificate is the best and easiest gift to give,” said Carl Tuinstra, co-founder of TheGiftCardCafe.com. “But for the longest time, the technical requirements of selling them online and integrating the sale into the retailer’s operational system kept larger companies out of the game – All that has changed with myPOS Service.”

TheGiftCardCafe.com shopping cart is seamlessly integrated into any retailer’s website – restaurants, salons, spas, boutiques, hotels, florists, gyms – and branded with the company’s logo, look, and feel. With myPOS Service, when a customer purchases instant gift certificate online, the company receives data from a feed on a secured, custom URL in real-time. Utilizing HTTP POST (typically used for receiving an HTML form submission), retailers can automatically process the data and input it into their systems. If a customer who has received an instant gift certificate comes into the location immediately, it can be processed just as any other gift certificate through their Point-of-Sale system.

“Really, this is all about finding additional sources of revenue,” said Gregg Gottschling, co-founder of TheGiftCardCafe.com. “As we’ve seen, not even the largest retailers are able to avoid the economic hardships the country has experienced in the past year. With the holiday season coming, retailers need to do whatever they can to capture sales. And with more and more people going online to find gifts, retailers can’t afford to miss out on the opportunity to sell instant gift certificates on their websites.”

About TheGiftCardCafe.com
TheGiftCardCafe.com was built on the idea that online commerce should be easy. By developing cutting edge automated e-commerce technology that can be used by independent retailers such as day spas, salons, bed and breakfasts, restaurants, and boutiques, the company has been able to offer revenue generating solutions with no upfront investment. For more information, visit www.TheGiftCardCafe.com.




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