AmericasMart Launches Birding and Backyard Nature Category
Atlanta, GA — In ongoing efforts to broaden the already dynamic product offering throughout its four-building campus, AmericasMart is launching the Birding & Backyard Nature category as a vital component of the Market Temporaries. A natural extension of the established temporary and permanent garden product collections, Birding & Backyard Nature will make its debut at the January 12-18, 2011 Atlanta International Gift & Home Furnishings Market.
“It is through the valued input of our exhibitors and buyers that AmericasMart has successfully continued to develop new product centers—and expand existing ones—in order to offer the very best Market experience,” says JoAnn Marshal-Miller, senior vice president of the Market Temporaries, AmericasMart. “Birding & Backyard Nature evolved from the growing needs of buyers who already shop AmericasMart with specific interest in this product category, as well as manufacturers and designers’ desire to extend their exposure to a broader range of gift, home and specialty store buyers.”
The Birding & Backyard Nature collection will focus on birding and nature-related products, including: bird feeders, bird houses, bird seed, bird baths, birding and nature books, field guides, optics, hardware, birding software, nature-themed giftware, note cards, magnets, bookmarks, butterfly houses, bat houses, wildlife art, bird-themed jewelry, birding accessories, recycled nature products, water garden supplies and décor.
“Despite and perhaps because of the economy, people are investing in the enjoyment of backyard nature and bird feeding,” says Barry D. Colvin, president of Aspects, Inc., a leading manufacturer in the Wild Bird Feeder industry.
“Overall, we’ve seen our sales of Wild Bird Feeders increase over the past twenty-four months; this is a profitable and entertaining consumer segment that most retailers can take advantage of. We’re especially excited that AmericasMart has brought this category to the forefront”.
Birding & Backyard Nature will be staged in AmericasMart’s fourth and newest building, Building 2 WestWing, on Floor 3, which is also the home to the Gardens temporary collection. The Living. Outdoor/Indoor. The Gardens permanent product center is also located in Building 2 WestWing on Floors 9 and 10, strategically aligning all three collections for convenient buying. Supporting the newest addition to the Market Temporaries is a full lineup of events, seminars and networking sessions designed to educate and inspire both buyers and exhibitors.
More information will be forthcoming as the January 2011 debut approaches.
Those interested in more information about or exhibiting in Birding & Backyard Nature should contact Tiffany Senden at 404.220.2210 or tsenden@americasmart.com.
