May 12, 2010
BA company has market hitBy Kyle ArnoldTulsaWorld.com

Oklahoma — The Perfect Touch gift shop just can’t keep Zanybandz in stock.

The shaped rubber bracelets have kids and parents alike stopping in day after day. Some customers even ask for delivery times in an attempt to beat other shoppers to the trendy toy.

“We got a small shipment in, and it sold out in four hours,” said Cindy Wilson, an employee at the shop on East 91st Street.

Hundreds of kids across the region, and thousands across the nation, are clamoring to show off their Zanybandz designs.

The multicolored bracelets come in packs of 24 that sell for $5 at various retailers. Zanybandz has more than 100 designs, ranging from rabbits and fairies to letters and pirate swords.

In a small Broken Arrow office where the brand is based, 15 people are scrambling to fill orders and appease distributors across the nation who are demanding more and more of the product.

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Tags: kids

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