Jun 5, 2012

Cash Mobs Connect Local Folks Who Like Discovering, Supporting Local BusinessesBy Tim KellytKPBJ.com

What’s behind the recent phenomenon of “cash mobs,” and is it likely to have a significant impact on small businesses beyond a one-day boost at the cash register?

Other than the basic template of using social media connections to get a sizable group of people to show up together and spend money at a local business, cash mobs take different approaches and basically operate however their organizers choose.

In some places cash mobs might adopt the style of a flash mob, when people suddenly assemble in a public place for some random activity or performance.

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