Build Loyalty, and Business, With a Reward Program for Customers
I’m a bit of a reward points junkie. All things being equal, I will go out of my way to shop at a store or with a vendor where my business is being tracked and I get something in return, such as points, a discount or a free gift. I am sure I am not alone.
Yet, while many admit to enjoying loyalty programs as consumers, how many of us offer them, as businesses, to our customers? Not enough.
Rewarding customers for their loyalty doesn’t need to be an expensive endeavour. You don’t need an Aeroplan or an Air Miles program to attract customers. You can build your own, simple program as quickly as in the next 48 hours and start to reap the benefits immediately.
Start by talking with your team about what types of transactions are best suited for a loyalty program. Look for those that are repeatable and contribute to recurring sales.
