Tweens Bond to Fashion Angels Tapeffiti
Sticking to its perfect mix of being the go-to tween craft and personal style brand, Fashion Angels Enterprises is adhering to the demand for the latest in trends. This year, Tapeffiti™ decorative tapes have won the hearts of retailers and parents, and the tweens they love.
Tapeffiti has become the wildly popular version of the initial duct tape craft that tweens adopted from the underground teen trend that has been going on for years.
“Tapeffiti has what duct tape and other crafting tapes don’t,” Bill Uzell, Executive Vice President of Fashion Angels Enterprises explained. “It’s easier for young crafters to use because it is less sticky than its counterparts. It’s repositionable and removable from most surfaces without the mess. I haven’t even mentioned the wide selection of fashionable patterns and licensed Tapeffiti we have to offer.”
Don’t let the miniature tape dispensers fool you. While Tapeffiti might appear to be small in stature, each roll packs a punch with 9 feet of colorful and unique patterned decorative tape. Tapeffiti is packaged and offered several ways, so there is sure to be something for everyone to decorate, even for those who don’t consider themselves crafty.
Kids are decorating and reinventing the plain and boring things they already have around the house. From pencils and pens, to custom stationery and fashion accessories, and even MP3 players, cell phones, and their school lockers; almost anything can be covered with Tapeffiti, with parental permission, of course. One Learning Express store owner, excited about her newly arrived restock of Tapeffiti, reassured Fashion Angels, saying, “Tapeffiti has been flying off the shelves. Duct Tape was so last year. This year, it’s Tapeffiti.”
The Tapeffiti™ Tape Art Tote ($11.99) is one of the popular offerings in the line, featuring a project guide book filled with ideas of what you can decorate with the 12 rolls of Tapeffiti™ that come with the kit. Six Piece Tapeffiti ($3.99) packages are also available, along with the mother-load 30 Piece Tapeffiti Desk Caddy ($11.99), featuring a total of 270 feet of tape for open ended, creative decorating fun. There is also a selection of journals ($5.99) and binders ($5.99) paired with Tapeffiti™ for the coolest in personalized school supplies.
Fashion Angels has also created licensed designs of Tapeffiti™ to add to their wildly successful Barbie® and Monster High™ products. The company has two posh and sophisticated activity kits involving Tapeffiti™ planned to debut on store shelves in September for their Project Runway™ line. Fashion Angels already has several Tapeffiti™ line extensions in the works for Spring 2013 since this trend shows no sign of slowing down anytime soon.
About Fashion Angels Enterprises:
The Milwaukee-based, Fashion Angels Enterprises (formerly known as The Bead Shop), was established in 1996, and quickly earned a reputation for designing and manufacturing high quality tween girls’ products. Beginning with craft and beading kits, Fashion Angels Enterprises now encompasses design and craft kits, an eco-friendly line, licensed product lines featuring Project Runway™, Barbie®, Hot Wheels®, Monster High™, Lalaloopsy™, a jewelry and accessory line, and pet products. The company’s mission is simple, but something its founders are deeply passionate about: Fashion Angels Enterprises is committed to designing and manufacturing the most innovative, fashion-forward, and safe products on the market. The company strives to provide customers with high quality products that teach valuable skills and ignite a creative spark within each of them. The company is also concerned about the world we live in and believes it’s important to help the environment. Its goal is to make as little impact on the environment as possible while still providing customers with exceptional products. Currently, Fashion Angels products are carried by over 10,000 retail stores in the U.S. and are distributed globally. For additional information, please visit the company website at www.fashionangels.com and for the most up to the minute information and to interact with Fashion Angels, like us on Facebook and follow us on Twitter.
