Mar 12, 2013

Business Hits Sweet Spot with CustomersBy Hillary GavanBeloitDailyNews.com

Beloit, IL – Beloit’s downtown will be a little sweeter thanks to Scott and Teala Lamoreux. The couple opened a candy, chocolate and popcorn shop in Beloit’s downtown at 314 State St. on Valentine’s Day.

Celebrating five years in business, Northwoods Premium produces hand-made candies including toffee, fudge and brittle, fine chocolates such as turtles and meltaways and a variety of gourmet popcorn including kettle corn, caramel, cheddar and specialty flavors. Many people in Beloit know Northwoods Premium as a third year vendor at the Beloit Farmers Market.

The Lamoreuxs started their gourmet food business about five years ago while running a motel they owned in Cameron, Wis. Every holiday Teala would make batches of her grandma’s candy and fudge to pass out. The items were so sought after many of their friends started placing orders for them. They converted a room in their motel into a commercial kitchen to keep up with demand, and eventually distributed the Northwoods Premium chocolate and candy lines in five states.

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