GS PETS Fall 2018
Pawducts with Purpose: Mud Pie By Sam Ujvary

Companies that give back to our furry friends

Carrying products that give back is a popular business model. But it’s so much more than just “good for business.” Selling cause-related collections gives a purpose to customers’ purchases as well as sharing the altruistic sentiment with the makers and the consumers. Mud Pie is a company that embraces giving back as part of their corporate culture.

Mud Pie

Ellen Fruchtman, Director of Public Relations for Mud Pie
www.mudpie.com

Company mission:

Mud Pie is a lifestyle brand that creates delightful gifts to inspire life’s sparkling moments. Our aim is to add laughter, inspiration and joy to everyday celebrations.

How do your products serve the mission?

The Miller family supports no-kill shelters like Lifeline Animal Project, and as an organization, Mud Pie has donated to the Petco Foundation to provide help for animals in communities hit by natural disasters. The programs we support are through foundation donations.

Plans for the future:

(We will have) lots more pet products – gift and décor specifically – coming for Spring 2019.

How can retailers get involved?

Retailers can continue to support and carry Mud Pie products.

Sam Ujvary

Sam is the managing editor of Gift Shop Pets, Museums & More and Party & Halloween Retailer, and is a contributing editor for Gift Shop Magazine. She has a copywriting background and has been in publishing for six years.