Spring 2019

Mobile Boutiques By Debbie Eisele

Food trucks are popular, so why not reinvent the proverbial wheel and create a mobile fashion and accessory store? Many retailers use trucks to sell merchandise at festivals, art fairs, private parties, and more. This shopping trend is growing — in small towns and large cities.

In the past few years, more entrepreneurs have engaged in the mobile storefront as an alternative method of providing goods to customers and avoid the higher cost of brick-and- mortar locations, or to augment retail store sales.

So, what is the allure of this type of store? Gift Shop researched operational support for entrepreneurs and sought advice and information from several mobile boutique owners on fashion and accessory trends, operational considerations and more.

Read on and see how Uzuri Mobile Boutique, The Boutique Truck, and Avabelle Boutique (formerly Gracie James Clothing truck) are paving their own successful paths in the mobile fashion industry.

Operational Considerations

Mobile boutique retailers are on the rise and sometimes owners may have specific logistical or operational issues to address. Entrepreneurs have a go-to resource, American Mobile Retail Association (AMRA), which provides resources, consulting, event information, and helpful tips for mobile truck owners. AMRA was formed to help mobile retailers and communities served by the businesses. For more information on AMRA services and memberships, call 213-785-4783, email info@americanmra.com, or visit www.americanmra.com.

Inspiration from Mobile Boutique Owners

Mobile Boutique: Avabelle Boutique

Mobile Boutiques: Uzuri Mobile Boutique

Mobile Boutiques: The Boutique Truck

Debbie Eisele

Debbie Eisele is the former managing editor for Gift Shop Plus, Stationery Trends and a variety of special issue publications, including: The Guide, Holiday Shop, Celebrations & Occasions and Waterfront Living.