The Art of America’s Parks: Lantern Press
With bold, hand-drawn artwork and a mission rooted in conservation, wholesaler Lantern Press transforms national park souvenirs into meaningful mementos.
“We hope our souvenirs inspire our customers to stay connected with national parks long after they return home,” said Windy Eubanks, Lantern Press sales manager for public lands and national accounts.
Lantern Press founder Aaron Morris felt inspired to start the company after his work in the vintage poster business — where he worked with limited and exclusive posters — and sought a way to bring that artistry to more people.
“He was inspired by this poster artwork to elevate the souvenir landscape by pairing beautiful, hand-drawn illustrations with souvenir products,” said Angela Goodman, marketing manager at Lantern Press.
TIMELESS TREASURES
Lantern Press’ teams work closely with its national park partners to create illustrations that both faithfully represent the park and convey the emotional sense of wonder and discovery, Goodman said.
Its custom illustrations start with reference imagery provided by the park or sourced by its team — anything from landmarks and mountains to animals and plants of the parks. The company’s artists then hand-draw an initial sketch for concept approval, followed by a final artwork that can be used across its product line. Lantern Press primarily prints and manufactures its products in its Seattle-based facility using eco-friendly and domestically sourced materials.
Some of the company’s bestsellers include magnets and postcards designed to document customers’ national park visits. Puzzles, stickers, coasters and art prints are also favorites.
Goodman said national park visitors often share their impressive collections with Lantern Press, including a fridge full of magnets, a room lined with framed puzzles and binders packed with postcards.
“It’s always fun for us to be out traveling and discover Lantern Press items in an Airbnb,” Eubanks added.
CREATING PARK PRODUCTS
Lantern Press’ in-house creative team can bring retailers’ ideas to life and offer unique products as well as online ordering for retailers that want to DIY souvenirs, Goodman said.
Eubanks recommends that national parks retailers provide an assortment of its bestsellers for volume and margin wins.
“We’re currently excited about our metal magnets, as they are now fully made in the USA,” she said. “We also just launched a new product — metal lapel pins with beautiful bright printing.”
Eubanks said the company is particularly proud of its made-in-the-USA puzzles, which have made Lantern Press the largest puzzle maker on the West Coast.
“So much time and care goes into the creation of our puzzles, from artwork to production,” she said. “They are a great margin item for retailers, and we know customers keep them and use them for years, sometimes even framing them for display.”
Lantern Press does the majority of its sourcing and production domestically, so tariffs and supply chain issues won’t impact retailers. Eubanks said the company is always looking for ways to elevate quality and on-shore materials to keep costs down for retailers.
“We know many retailers are struggling with margins this year,” she said. “We’ve committed to not raising any prices for all of 2026; all pricing is staying at 2025 levels.”
PROTECTING THE PARKS
Lantern Press’ Protect Our National Parks collection features handcrafted park illustrations on gifts and souvenirs — including stickers, mini puzzles, coloring books, mini magnet sets, memory games, postcard box sets, playing cards and journals.
Lantern Press partnered with 1% for the Planet, an international organization committed to increased environmental giving, to donate a portion of its profits from the collection back to public lands annually.
The company’s donations support maintenance and construction projects, training and initiatives. It recently donated $10,000 to the Yosemite Conservancy’s Community Mental Health Services, whose no-cost services fill a critical provider gap in the region.
“We’re so grateful for the wonderful people who work in the parks, and humbled by their mission,” Eubanks said. “We’re thankful we can be part of the parks community and help contribute, if only in a small way, to supporting America’s most precious and beautiful places.”
