Consumers are going back to nature. As these displays demonstrate, birds are very trendy thematic elements right now. They appeal to our sense of freedom and are among nature’s most appealing ambassadors.

Materials and motifs borrowed from nature—feathers, leaves, even nests—work beautifully in stores. Even better, they lend attention-grabbing texture elements to otherwise staid displays

Natural elements need not be add-ons to your store displays. Merchandise that is directly modeled on nature is also flying off store shelves.

Poornima Apte

Poornima Apte is an award-winning experienced freelance writer and editor. Learn more at wordcumulus.com.