House of Morgan Pewter By Debbie Eisele

Shares its story of continuing its creations during COVID-19

With so many makers facing similar challenges right now, we encourage you to Share Your Story so we can share it with our readers. 

Amanda Morgan, owner of the House of Morgan Pewter, noted that her “proud North Carolina family business” has created pewter designs since 1980 — all handcrafted — and provides handcrafted and artistic creations that range from ornaments, scarf rings, jewelry, keychains and more. 

“We have over 800 designs that we hand cast in our new workshop on our family farm in Kinston, North Carolina. My husband and I are both occupational therapists by profession but have a passion for pewter,” Morgan shared. “We love collaborating with local businesses and charities to design unique keepsakes that are special to them.”

Morgan House of Pewter's Seashell Tree Ornament

Morgan shared how her business is adjusting to the current retail climate. 

Have you modified how you connect with your customers in light of the new retail environment?

Our business model has always included large craft shows, but we are focusing on getting more designs listed on line and marketing online.

Has your business modified online services to better suit retailers in today’s challenging climate? If so, please explain.

We are adding more online forms and are partnering with Abound Wholesale to reach new businesses.

How are you reaching your customers?

We are exploring marketing, using social media and our email list.

What is your marketing strategy moving forward to keep your customers informed?

Digital ads, emails and social media.

Will you be exhibiting at any upcoming industry trade shows?

No.

If you decided not to exhibit, how do you plan on introducing new products to buyers, in lieu of attending shows?

Website and email.

How are you assisting retailers prepare for reopening and end-of-year needs?

Abound is offering $100 credit and free shipping for a year when new businesses sign up through our House of Morgan Pewter Link.

How are you spreading the word about new product introductions?

Social media and our email list.

What helpful tips would you like to share with retail buyers during these unprecedented times?

Online shopping has increased and shows a demand for stores to have an online buying option.

Debbie Eisele

Debbie Eisele is the managing editor for Gift Shop Plus, which now includes museums&MORE, and Stationery Trends. Eisele is also the managing editor for a variety of specialty publications including: The Guide, Holiday Shop and Celebrations & Occasions.




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