Gift Shop Plus Spring 2023
Main street inspiration By Julie McCallum

Julie McCallum headshot updatedInspiration can come from many places and in many forms.

Lately, I’ve been inspired by the entrepreneurs I meet who have a passion for main street retail. These business owners are listening to what their communities want and providing places where people can come together and discover new things. They are filling their shops with local goods and unique merchandise that speaks to their clientele. For some, it’s a new career after retirement.

For others, it’s a way to raise awareness for a cause. Whatever the reason, these determined merchants are making their marks on main street.

Small businesses on main streets are the backbones of their communities. A new nonprofit formed by OneCoast sales and marketing agency is launching this year to support independent retailers. Heart on Main Street is dedicated to providing tools and resources to independent retailers to help them thrive and evolve.

“We want to help retailers accomplish their goals,” said Patrick Keiser, executive director of Heart on Main Street. Retailers who have been in business less than three years will be able to apply for the Heart on Main Street mentorship and grant programs later this summer. Learn more about this new nonprofit at

Gift Shop Plus Spring 2023
Gift Shop Plus Spring 2023

In this issue, we’d like to introduce you to Lovely Paperie & Gifts in Ohio. The shop’s owner spotted a high demand in her town for a gift shop and subsequently, additional demand for baby and plush items. She expanded her gift shop and opened a children’s boutique a few doors down. Her shop is featured on the cover and online here.

The Trend Report takes a look at Pantone Color of the Year Viva Magenta and a supporting cast of shades that color everything from décor to stationery. The colors of the coast are inspiring more than one jewelry maker’s designs, and we’ve got several to introduce to you.

I hope the stories and photos in this issue provide you with inspiration and encourage your passion for retail. Tell us how your main street is looking at Share Your Story on our website,

We always look forward to hearing from you!

Julie McCallum signature

Julie McCallum

Julie McCallum is publisher of Gift Shop Magazine. She is formerly the editor-in-chief of the publication, as well as editor of Museums & More, and she has more than 25 years experience in publishing.

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Gift Shop Plus Spring 2024 has arrived, and it couldn't be a more gorgeous issue! 🌷 Cover to cover, this edition is packed with the latest trends to help guide business as you begin to think about the next buying cycle in just a few months. "Radiance, Redefined" (page 54) introduces four jewelry makers, unveiling the freshest trends in the market. To learn which eco-conscious companies are launching collections that positively impact the planet, flip to "Green-Living Essentials" on page 62. We're also thrilled to introduce a new category for us at the magazine: Sports & Tailgating. Head to page 66 to read about products that will elevate the tailgating experience and learn how to merchandise for the NFL's budding demographic. Also in this issue is our Stationery Lookbook, Halloween & Fall Décor feature and dozens of the freshest product offerings. Read our Spring 2024 issue here:📸 courtesy of Océanne. ... See MoreSee Less
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Gift Shop Plus Spring 2024 cover
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