Sam Shapiro from Paws N Claws is on a mission to giving-back through its eyewear. Its business partners with charitable animal organizations to raise awareness and revenue for animal welfare programs and provides consumers a chance to help animals in need.

What is your mission?

Paws N Claws is an eyewear company based out of Pittsburgh, Pennsylvania. Our unique aspect is that we give back a portion of proceeds to animal charities and also donate to animal shelters. Our initiative to be socially-conscious in our business model by giving back to the community is what sets us apart from other fashionable eyewear brands because we consider ourselves “Eyewear for Animal Lovers.” This mission brings us to the forefront of the current giving-back fashion trend. For us, it’s a lifestyle — not just a buzzword.

How do your products serve the mission?

Our passion for animals shines through in our array of eyewear and accessories designs. Our charitable contributions to the ASPCA have totaled over $60,000 since the brand’s creation in 2011, with the support of our distributor and licensing partner Windsor Eyes. Partnering with charitable animal organizations raises awareness and revenue for animal welfare programs and gives consumers the opportunity to help animals in need.

What are the plans for the future?

Lately, the focus has shifted more towards adding gifts and accessories for pet-owners of all ages. Our fashionable eyewear is created with the animal-lover in mind. Stylish frames are embellished with subtle paw prints, bones, and animal prints. The Paws N Claws Eyewear brand also touches the hearts of animal advocates. While eyewear is still our cornerstone, we are happy to be expanding our brand and product line to cater to the other shopping needs of our fellow animal-loving friends. We have increased our e-commerce sales just by adding these cute, kitschy, and fun eyewear stands, made of hand-painted ceramic, to our rotation of products and brand partnerships at Paws N Claws Eyewear. 

How can retailers get involved?

Retailers can market Paws N Claws Eyewear as a give-back item. Pet-lovers enjoy supporting charitable organizations, even when purchasing items for themselves or as a gift.

For more information, visit www.pawsnclawseyewear.com.

Debbie Eisele

Debbie Eisele is the former managing editor for Gift Shop Plus, Stationery Trends and a variety of special issue publications, including: The Guide, Holiday Shop, Celebrations & Occasions and Waterfront Living.