Jul 1, 2013

Association Holds ‘Buy Local’ CampaignBy Eleanor KennedyNewsAdvance.com

Lynchburg, VA – For the second year in a row, the Lynchburg Retail Merchants Association is holding a Buy Local campaign during the month of July.

Throughout the month, customers who shop at locally owned businesses can send their receipts to the association to qualify for a prize drawing at the RMA Local Business Expo and Celebration Aug. 8 at River Ridge mall.

Laurie Gulluscio, who handles marketing for the RMA, said last year’s effort was somewhat hampered by the June 29 derecho affecting shoppers’ habits during the month of July. This year, the association is emphasizing unity between all small, locally owned businesses and working to promote a greater level of awareness in the community, she said.

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