Apr 27, 2020

ASTRA launches two-month trial membership

The American Specialty Toy Retailing Association (ASTRA) stated that it is offering a two-month introductory membership designed to give toy professionals immediate access to the nationwide ASTRA network for sharing COVID-19-related business strategies. This short-term membership connects manufacturers, sales representatives and retailers to the COVID-19 coping ideas related to the toy industry. Members also receive manufacturer discounts on products and discounts on ASTRA education resources that can help them weather the current business climate.

“One of the greatest strengths of ASTRA has always been our members’ willingness to share toy business insights and ideas based on real life experience on the frontlines,” said Kimberly Mosley, president of ASTRA. “We’ve created the short-term membership option to increase access to the ASTRA network during this unprecedented time. We encourage everyone in the independent toy industry to help each other and share what’s working, what’s happening, and how you are coping. ASTRA has long been the hub for this type of mission critical networking, and now that access to the best ideas in the business is more important than ever.”

Trial memberships are available through May 31, 2020 and offer all ASTRA member benefits for two months from the time of joining. For more information, or to start a trial membership, contact Sue Warfield, member relations director via email swarfield@astratoy.org.