Jun 18, 2020
ASTRA unveils 2020 Best Toys for Kids award winners

The American Specialty Toy Retailing Association (ASTRA) unveiled its 2020 Best Toys for Kids award winners. The list includes fourteen winning toys in fourteen categories.

“ASTRA’s Best Toys for Kids award program is different from other top toy lists because it reflects the collective expertise of hundreds of toy retailers who know toys inside out,” said Kimberly Mosley, president of ASTRA. “The list of winners is a well-balanced representation of the fun, top-quality, high play value products consumers can find in locally-owned neighborhood toy stores around the country.”

The Best Toys for Kids program was created by ASTRA to help its retailer members attract media coverage and customers to their stores during the all-important fourth quarter. “The Best Toys for Kids awards program is one more way to differentiate the outstanding value of specialty toys and to differentiate ASTRA stores,” said Mosley. “We encourage specialty retailers to use this program to educate their customers and sell more toys.”

The 2020 Best Toys for Kids award winners

Arts & Crafts

  • Spirograph Scratch & Shimmer from Playmonster Activities by Kahootz Toys

Baby through Preschool

  • Shape Factory from Fat Brain 


  • Labyrinth Game from Ravensburger

Dolls & Figures

  • Mermaid Cove with Illuminated Dome from PLAYMOBIL 


  • Monster Math Scale from Hape

Games: 7 and Under

  • SmartGames Froggit from Smart Toys and Games 

Games: 8+

  • BUILDZI from Carma Games (TENZI)

Games – Teen & Adult

  • Telestrations: Upside Down from Usaopoly | The Op 

Outdoor & Active

  • AirFort from AirFort 

Pretend Play

  • Fun Fan Fryer from Hape


  • Genius Star from Mukikim 

Science & Discovery

  • Mega Cyborg Hand from Thames & Kosmos


  • Railway Bucket Builder Set from Hape


  • Plus-Plus Go! from Plus-Plus

 For more information, visit www.astratoy.org.


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