Atlanta Apparel launches spring/summer 2024 collections at October market
The October edition of Atlanta Apparel is set to showcase the newest trends coming for spring/summer 2024 market across top October sourcing categories — resort, shoes and new — alongside hallmark market events and amenities, Oct. 10-14 at AmericasMart Atlanta.
“The October Atlanta Apparel market is the perfect opportunity for buyers to close out their holiday order writing and begin sourcing for the next season,” said Caron Stover, senior vice president of apparel at ANDMORE. “With 11 floors of temporary exhibit and permanent showroom sourcing resources, AmericasMart Atlanta brings together buyers and sellers with an unmatched breadth and depth of top-notch products and quality connections.”
For its October edition, Atlanta Apparel will showcase more than 3,150 brands across permanent showrooms and temporary exhibits, presenting the newest designs, with emphasis on top categories for the spring/summer 2024 season: resort, shoes and new products.
Notable in resort are: Aryeh; Blowfish Malibu; Elan International; Johnny Was; Jude Connally; ; Navalora; Oliphant; Southern Tide; Spartina 449; Town Pride and Walker & Wade. In shoes, notable brands are: Bamboo; Bed Stu; Bruno Menegati; Butrich; Dolce Vita; Lemon Jelly; Marc Fisher; Matisse Footwear; Sam Edelman and Shu Shop.
New showrooms debuting this October include: Cynthia Broome (ready to wear) and Milio Milano (contemporary) debuting alongside Reeves & Co. (contemporary), which is expanding for the season break market.
New temporary exhibitors this market are: Charlie & Paula Shields (contemporary); Cola Stacks (accessories); Daniella Lehavi (accessories); Emilia Merz (shoes); Faherty (contemporary men’s and women’s); Frances Valentine (contemporary); Happy by Rachel (accessories); LainSnow (swimwear); mSquare by Neetu Malik (contemporary); Oyemwen (contemporary couture); Spenny Lane (upcycled vintage); Wondermint Goods (accessories) and Yolly Italy (contemporary).
Trend education and market events
Trend installations, education and market events will inspire buyers at the season break market this October.
Curated category lounges, each with a giveaway event during the market, will focus on top categories for October buying: accessories, shoes and spring/summer 2024 trends.
The accessories lounge on Floor 3 will present a custom choker bar at 10:30 a.m. on Wednesday; the spring/summer 2024 lounge on Floor 5 will host Freya Drohan, Fashion Director of The Daily Front Row, for an intimate, exclusive trend session followed by “Barrettes and Babes,” an interactive event with custom hair clips and amenities on Thursday at 10:30 a.m.; and the shoes lounge on Floor 4 will host a Matisse-sponsored “Sliding Into Spring” shoe giveaway at 10:30 a.m. on Friday.
The hallmark Atlanta Apparel Block Party will celebrate the new spring/summer 2024 season Oct. 11 with live music, food trucks, outdoor games and sponsored giveaways starting at 6 p.m. On Oct. 12, market participants can stop by the Mid-Market Soiree to network over custom cocktails and a t-shirt embroidery station, sponsored by Timing/Lumiere. From Wednesday to Thursday, buyers also can take part in the Bara Boheme permanent jewelry station.
Additionally, buyers can seek inspiration from two trend installations: Spring/Summer 2024 and Summer in Georgia, featuring trending looks coming for the next season — both on a broader scale and regionally — in the Building 3 Floor 2 registration lobby throughout the market.
Atlanta Apparel will host daily new buyer orientation sessions led by Sarabeth Jackson, director of buyer services for apparel at ANDMORE, Tuesday through Friday at 8:30 a.m. Other daily amenities include free breakfast, happy hours and more.