Atlanta highlights updates, relocations and more for Winter 2021 staging
Atlanta Market has confirmed nearly 70,000 square feet of new, expanded and relocated home décor showrooms in preparation for its Winter 2021 staging, Jan. 12-19, 2021. The updates include three new showrooms and eight relocations and expansions driven by the Atlanta NEXT plan to redefine the home décor collection at AmericasMart Atlanta.
“A year after we started the Atlanta NEXT initiative, we are continuing to see enhancements to the home décor collection at AmericasMart,” said Scott Eckman, chief revenue officer for International Market Centers (IMC). “The Building 1 shopping destination that is emerging is intuitive, accessible and reenergized.”
Home Décor Collection
Joining the home décor collection in Winter 2021 are three new showrooms: Native Linum (bedding and linens) and Ngala Trading (lighting, furniture and decor by African artists) in Building 1, Floor 9 and You Be Are (accent furniture) in Building 1, Floor 10. Additionally, Made Goods (furniture and lighting) expands in Building 1, Floor 9.
A major component of the Atlanta NEXT remerchandising is the movement of major home décor brands to more optimal locations. Seven such relocations are realized in Winter 2021. Crestview Collection (lighting, accent furniture, and accessories) and UMA Enterprises (home décor and home furnishings) relocate to Building 1, Floor 11 from Building 2. Within Building 1, Veritas Home (hand-cut glass décor) relocates on Floor 9; Zentique (home furnishings and accent décor) relocates to Floor 13; Bramble (furniture) and Sherwin-Williams (paint) relocate to Floor 14; and as previously announced, Currey & Company (lighting and home furnishings) relocates to a new showroom on the Building 1 lobby level. These moves add to the winter debut of relocations of Sagebrook Home, IMAX and Diamond Star to Building 1 from Building 2.
Another eight renewals include Amity Home, Avala International, Classic Home, Diana White & Associates, J Douglas, Noir Trading, Port 68 and Steve Hayden.
Atlanta Market presents more than 300 Home Décor showrooms with lighting, accent furniture, rugs, wall décor, casual furniture and linens on 12 floors in Building 1. Complementing the permanent showrooms are home décor temporary collections including ANTIQUES (now in Building 3, Floor 1); HD Home, HIGH DESIGN and HIGH DESIGN LUXE (now in Building 2, Floor 2); and Home Accents & Home Furnishings and Fine Linens & Home Textiles (Building 1, Floor 7).
Atlanta NEXT
Atlanta NEXT is a multi-stage capital and strategic investment plan that transforms the AmericasMart Atlanta business through enrichment of all categories, strategic remerchandising of resources and improvements to all buildings. Phase 3 includes additional showroom remerchandising throughout the campus, an upgraded entrance to Building 1 at Ted Turner Drive and Andrew Young International Boulevard and continued progress on the Building 1 lobby renovation. Progress on the plan in 2020 included showroom remerchandising resulting in consolidated Open Year Round resources and a new lifestyle destination in Building 2, and the first phase of the redesign of the Building 1 lobby. For a full list of Atlanta NEXT updates, visit AmericasMart.com/AtlantaNEXT.
Winter 2021 Atlanta Market runs Jan. 12-19, 2021, 9:00 a.m. to 6:00 p.m. Attendees must register for one of two sessions and follow IMC’s Together Safely protocols including the use of PPE and temperature checks. For more information, visit www.AmericasMart.com.